This study analyzes the scholarship on the classification of war and peacemaking potential of media in the conflict-ridden milieu of Pakistan. Borrowing from peace studies and the existing journalistic practices in the country, the researchers present and empirically test a new model for evaluating conflict journalism in terms of its escalatory and de-escalatory trends. For this purpose, news stories telecasted in two leading TV channels (PTV and Geo News) relating to seven deadly conflicts were analyzed. We found support for our model—the higher the intensity of a conflict, the higher the escalatory trends in coverage. Patriotic and elite-controlled media produced more escalation as compared to conflict in which journalists were using relatively free media. Despite the dominance of escalatory coverage, we also found some traces of peace journalism in the reporting of conflicts. The study recommends that to promote peace journalism in Pakistan and elsewhere, the local context of a conflict and the journalistic environment should be studied. A mere replication of Western scholarship on peace journalism in non-Western settings would render it an impracticable ideal in real conflict scenarios.

This study offers a quantitative analysis of the coverage of Taliban conflict in the four leading newspapers of Pakistan and Afghanistan through the perspective of war and peace journalism—developed by Johan Galtung and adopted by many scholars. Consistent with the existing literature, the researcher found that both the English and vernacular press in the two countries predominantly reported the Taliban conflict through war journalism framing. The local press was equally escalatory while reporting on the conflict. The press in the two countries showed remarkable differences in the war journalism framing but applied similar thematic strategies of peace journalism. The study advocates an academic juncture between political communication and peace journalism scholarship to identify the issues that influence media content during conflict times for better understanding of the potential role of media in peace and conflict resolution.

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Inter-media agenda setting is a commonly used phenomenon to investigate the transfer of contents between news media. The recent digitization era challenges the traditional presuppositions. This study investigates the inter-media agenda setting influence between social media and traditional media. To address this question, the present study investigates first level agenda setting between Twitter and ARY news during Farishta murder case 2019. Content analysis method was used to assess agendas present within Twitter and ARY news. By employing cross-lagged correlation, the study investigates the inter-media agenda setting influence between Twitter agendas and of ARY news agendas. Aggregate findings of cross-lagged correlation reveal a clear agenda setting influence of Twitter on ARY news coverage agenda about Farishta murder case. The results of the study suggest that Twitter has the capability to influence broadcast agendas of television in Pakistan