Analysing the critical factors influencing consumers' e-impulse buying behavior

Dewi, Made Ayu Aristyana; Nurrohmah, Isnaeni; Sahadi, Nitto; Sensuse, Dana Indra; Noprison, Handrie

doi:10.1109/icacsis.2017.8355016

Cited by 8 publications

(10 citation statements)

References 27 publications

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“…The results are consistent with research conducted in other Asian nations, such as China (Akram et al, 2017) and Pakistan (Hussain & Siddqui, 2019). In addition, in numerous countries, including Indonesia (Amanah & Pelawi, 2015;Nandha et al, 2017;Andani & Wahono, 2018), the role of hedonic shopping motivation on impulsive buying behavior has also been exercised (Dewi et al, 2017). The mode of payment is one of these factors.…”

Section: Impulsive Buying Behaviormentioning

confidence: 99%

The Stimulus Of Impulse Buying Behavior On E-Commerce Shopping Festival: A Moderated-Mediated Analysis

Yulianto

Sisko

Hendriana

2021

JBMR

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Studies on impulsive buying signify sales promotion and hedonic shopping motivation as antecedents of impulsive buying behavior during the shopping festival. The availability of different payment methods, such as credit cards and cash on delivery, can make consumers more impulsive. Despite the potential effect of payment methods on impulsive buying behavior, only a few studies are looking at this variable. Hence, this study aims to examine the moderated-mediation effect of attitude toward shopping festivals and cash-on-delivery payment methods in the relationship between sales promotion, hedonic shopping motivation, and impulsive buying behavior. Purposive sampling was applied to select samples that resulted in 210 valid responses. Data were analyzed using PLS-SEM that indicated an indirect effect of the perceived low price on impulsive buying behavior through attitude toward sales promotion during online shopping festivals. Other elements related to sales promotion such as perceived perishability and scarcity did not affect attitude toward sales promotion and impulsive buying behavior. In contrast, hedonic shopping motivation had a direct effect on the impulsive buying behavior and an indirect effect via attitude towards sales promotion. Our finding only supported the moderating role of cash on delivery payment method in the relationship between hedonic shopping motivation and impulsive buying behavior. These findings provide insights to businesses in applying for sales promotion and utilizing customers’ hedonic shopping motivation to maximize their sales during the shopping festival.

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Section: Impulsive Buying Behaviormentioning

confidence: 99%

The Stimulus Of Impulse Buying Behavior On E-Commerce Shopping Festival: A Moderated-Mediated Analysis

Yulianto

Sisko

Hendriana

2021

JBMR

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“…Throughout these similar existing studies, negative effects of electronic device on self‐control behaviors they revealed are based on comparing button pressing to speaking (Klesse et al, 2015), or comparing touch interface device to non‐touch interface device (Shen et al, 2016), or comparing digital menu to paper menus (Yim & Yoo, 2020). Dewi et al's (2017) survey merely indicated that not all online shopping activities, but only hedonic web browsing may result in impulse buying. None of them has directly examined the difference between electronic ordering and human ordering.…”

Section: Discussionmentioning

confidence: 99%

“…Though there is a substantial body of research exploring influencing factors on consumer's self‐control behaviors, just a few of them has paid attention to the influence of electronic devices and haven't yielded identical conclusions on the effect valence of electronic devices on consumer's self‐control dilemma. Some researchers have suggested that the use of electronic devices would have negative effects on self‐control behavior and result in more impulsive online shopping (Dewi et al, 2017; Madhavaram & Laverie, 2004), more indulgent choices (Shen et al, 2016; Yim & Yoo, 2020) and even addiction problems (Rigby & Ryan, 2011). While Klesse et al (2015) has testified electronic device's positive effects on consumers self‐control choices by showing that people make more deliberative, thoughtful, and wise decisions when ordering by pressing a button on a vending machine (vs. expressing their demand orally).…”

Section: Introductionmentioning

confidence: 99%

The impacts of electronic versus waiter ordering on consumer's healthy food choice

Ling

Ali

et al. 2022

Psychology and Marketing

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With the advancement of technology and the widespread of coronavirus disease 2019 pandemic, catering operators have favored electronic ordering due to its convenience and safety. However, little research has examined whether the change from traditional waiter ordering to electronic device ordering would affect consumers' healthy eating. Based on previous research of self‐control, this article explores whether ordering by electronic device or waiter prompts healthier food choices. Through four experimental studies conducted in China, our findings demonstrated that whether ordering by electronic device or waiter is also one determinant of healthy eating. Compared to waiter ordering, consumers would make healthier food choices through electronic ordering, because it relives the time pressure brought on by the interpersonal waiter interaction. Whereas electronic ordering may be effective only if there is no waiting line or only for consumers who have a relatively low degree of trait self‐control. The findings advance the understanding of determinants of healthy eating, as well as enrich the literature that explores the difference between human and electronic service.

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“…Unlike unplanned buying, a planned purchase is a buying behavior with the intention to buy a specific product, where the intention is made prior to entering the shop [70]. In this type of buying, the consumer uses an amount of information and a greater length of time in the buying decision process, and this is not accompanied by emotion [63]. Therefore, it is a reflective purchase wherein the consumer thinks carefully about the consequences of the purchase.…”

Section: B Impulse Buying Behaviormentioning

confidence: 99%

Understanding Online Impulse Buying Behavior in Social Commerce: A Systematic Literature Review

et al. 2020

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Analysing the critical factors influencing consumers' e-impulse buying behavior

Cited by 8 publications

References 27 publications

The Stimulus Of Impulse Buying Behavior On E-Commerce Shopping Festival: A Moderated-Mediated Analysis

The Stimulus Of Impulse Buying Behavior On E-Commerce Shopping Festival: A Moderated-Mediated Analysis

The impacts of electronic versus waiter ordering on consumer's healthy food choice

Understanding Online Impulse Buying Behavior in Social Commerce: A Systematic Literature Review

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