Analysing the Impact of Green Marketing Mix on Consumer Purchase Intention

Shaw, Tanya; Yadav, Shivani; Kaur, Ravinder; Mishra, Suyash

doi:10.1504/ijicbm.2021.10038995

Cited by 4 publications

(2 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…As a result, promotion, Place, and products positively impact consumer purchase intention at Khaadi. While, Price has a negative impact on consumer purchase intention on Khaadi (Sanober et al, 2017).…”

Section: Actionmentioning

confidence: 95%

“…Moreover, Sanober et al (2017) researched "The Impact of Marketing Mix Strategies on Customer Purchase Intention" with Product, Price, Place, and Promotion as independent variables. Consumer purchase intention as dependent variables as their object is to study the effect of Marketing Mix strategies on Khaadi, a well-known fashion store in Peshawar City.…”

Section: Actionmentioning

confidence: 99%

See 1 more Smart Citation

The Influence of Marketing Mix towards Consumer Purchase Intention: The Case of Bank Aceh Syariah

Fajri

Heikal

2022

EMBM

View full text Add to dashboard Cite

This article examines the influence of Marketing Mix (4Ps) on consumer buying decisions on Islamic banking products, savings, and mortgages. This research method is quantitative. This research population of Bank Aceh Syariah customers using Smart-PLS and surveyed with a Likert scale. The results showed that Price and Place have a highly positive impact on consumer decisions. In contrast, the promotion positively impacts consumer decisions on the sharia mortgage account at Bank Aceh Syariah.

show abstract

Section: Actionmentioning

confidence: 95%

Section: Actionmentioning

confidence: 99%

The Influence of Marketing Mix towards Consumer Purchase Intention: The Case of Bank Aceh Syariah

Fajri

Heikal

2022

EMBM

View full text Add to dashboard Cite

show abstract

What triggers people to buy green products?: Empirical evidence from an emerging market

Kaur,

Yadav,

Mishra

2024

Bus Strat Dev

View full text Add to dashboard Cite

Escalating awareness of consumers on environmental issues have not translated into demand for green products in emerging economies, resulting in a rising need for further research on green purchasing behaviour. Considering this gap, the current study investigates the association of eco‐label and environmental knowledge with green purchase behaviour, and explores the mediating impact of environmental attitude and green trust. In addition, this study examines the moderating role of perceived price in influencing such behaviour. The proposed research model is empirically tested with data collected from 600 customers in India. The results indicate that eco‐label, environmental knowledge, green trust, and environmental attitude are significantly associated with green purchase behaviour. Further, environmental attitude does not mediate the association between eco‐label and green purchasing behaviour, while this link is partially mediated by green trust. In comparison, environmental attitude plays a partial mediating role between green trust and green purchasing behaviour. Moreover, perceived price moderates the relationship between environmental attitude and green purchase behaviour positively, while negatively moderates the relationship of green purchase behaviour with green trust. The findings help to draw significant implications for environmental and green marketers, along with a better knowledge of the complicated consumer behaviour associated with the purchase of green products, which will ultimately help them to develop more viable green marketing strategies in India. Overall, this research will enhance the green marketing literature by providing insights into how marketers and businesses can trigger the green purchasing by consumers in emerging market.

show abstract

Effect of green marketing mix, green customer value, and attitude on green purchase intention: evidence from the USA

Ahmed

Štreimikienė

Qadir

et al. 2022

Environ Sci Pollut Res

View full text Add to dashboard Cite

Analysing the Impact of Green Marketing Mix on Consumer Purchase Intention

Cited by 4 publications

References 0 publications

The Influence of Marketing Mix towards Consumer Purchase Intention: The Case of Bank Aceh Syariah

The Influence of Marketing Mix towards Consumer Purchase Intention: The Case of Bank Aceh Syariah

What triggers people to buy green products?: Empirical evidence from an emerging market

Effect of green marketing mix, green customer value, and attitude on green purchase intention: evidence from the USA

Contact Info

Product

Resources

About