Analysis and comparison of tourism competitiveness in Spanish coastal areas

Abstract

Spain is one of the four world leaders in coastal tourism. To keep the top position in such a highly competitive market, coastal managers in Spain need to constantly monitor the social, ecological, and economic components of ‘sun and sea’ tourism. Thus, the main goals of the present study are to analyse the most visited Spanish coastal destinations and to evaluate their competitiveness relative to each other. Geomarketing Methods were applied to evaluate seaside destinations pursuant to socio-economic and physico-geographical parameters. Results show that the most competitive destination is the Canary Islands, followed by Catalonia, the Balearic Islands, Valencia, Andalusia and Murcia regions.

Is Visitor Satisfaction High Enough? A Case of Rural Tourism Destination, South Bohemia

“…Destination benchmarking is considered a conceptual approach for the evaluation, measurement, and comparison of destination competitiveness, sustainability, or performance. The importance of developing benchmarking tools for tourism destinations has been highlighted in the last two decades with the main aim of increasing the competitiveness and sustainability of destinations (Cernat & Gourdon, 2012;Iamkovaia et al, 2020;Kozak, 2004b;Krishnamoorthy et al, 2014). Benchmarking represents a tool for evaluating many types of components of satisfaction or other indicators and has been used as a method for measuring the quality of services or products in the public as well as business sector.…”

Study of the Tourism Competitiveness Model of the World Economic Forum Using Rasch’s Mathematical Model: The Case of Portugal

“…Numerous studies and models have been developed that address the competitiveness of tourism destinations, especially since the 1990s [24][25][26]. Most studies on tourism competitiveness have been based on the contributions of Crouch and Ritchie [18] and Dwyer and Kim [27], and they can be classified into three categories.…”