Measuring quality is extremely important while developing a software product, but there is a lack of knowledge of which are the ISO/IEC 25010 quality measures that are currently being used in the industry. Through a literature analysis of 27 studies, the present article introduces a catalogue of 269 quality measures applied in an industrial setting, which is formed by a subset of 81 metrics defined by GQM approach, a subset of 81 specific metrics for quality characteristics, and a subset of 86 metrics defined through ISO/IEC 25023 and 21 through IT-CISQ. In conclusion, it can be said that GQM is the most widely used method, regardless of standards. Likewise, Maintainability, Performance Efficiency and Usability are the quality characteristics that have shown the highest degree of interest because they are more receptive to the end user.