Analysis of Attitude, Motivation, Knowledge and Lifestyle of the Consumers in Bandung Who Shop through Instagram

Maharani, Nina; Sevriana, Lufthia

doi:10.21512/tw.v18i1.4049

Cited by 6 publications

(6 citation statements)

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“…Social media is all about people, about understanding what triggers people as individuals and in groups, it embedded six persuasive psychological forces, which are reciprocity, social proof, liking, authority, scarcity, and commitment [74]. Social media has democratized the art experience, enabling more people to watch and experience art on their mobile phones.…”

Section: Discussionmentioning

confidence: 99%

Art in the Age of Social Media: Interaction Behavior Analysis of Instagram Art Accounts

Kang

Chen

Kang³

2019

Informatics

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Instagram is the top preferred social media platform in the art world, however, we know little about the features of the most-liked artworks, and what role does the interaction between artists and followers play in the most-liked artworks? This study used quantitative and qualitative methods to examine the interaction between artists and followers on Instagram and the features of the most-liked artworks. Data from 706 artists’ accounts 497,649 posts on Instagram and 35 questionnaires. The results reveal that likes and comments were greatly influenced by interactions, with confusion and curiosity being a big reason to engage. The artist’s life experience and interaction with the followers had a positive influence on the most-liked artworks. Interaction with followers does not have much impact on their artistic creation, although artists expect more likes. Our study expands the research of mobile social media interaction in the art world, which is of great significance for the research on the interactive psychology of artwork and digital marketing communications on social media. The findings can also support future research on citizen curators and sociology analytics research areas.

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Section: Discussionmentioning

confidence: 99%

Art in the Age of Social Media: Interaction Behavior Analysis of Instagram Art Accounts

Kang

Chen

Kang³

2019

Informatics

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“…Lifestyle describes a person's behavior about how he lives, how he uses his money, and uses the time he has (Maharani & Sevriana, 2015). Lifestyle is a newer and more quickly measured concept than personality (Listyorini, 2012).…”

Section: Lifestylementioning

confidence: 99%

The Effect of Store Atmosphere, Country of Origin, And Lifestyle on Repurchase Intention at The Ramen Store in Bandung City

Priyanto

2023

MWS

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Culinary is one of the mainstay entrepreneurial sectors in the city of Bandung. Among the various culinary businesses that exist, one type of culinary business that is experiencing rapid development is ramen. The purpose of this study was to analyze the variables of Store Atmosphere, Country of Origin, Lifestyle, and Repurchase Intention at a ramen shop in Bandung. In addition, this study also aims to determine how the influence of Store Atmosphere, Country of Origin, and Lifestyle on Repurchase Intention at Ramen shops in Bandung. This type of research is quantitative research. The population in this study are consumers who have purchased ramen in the city of Bandung. The number of samples in this study was 100, with data collection carried out through observation, questionnaires, and documentation studies. The results of this study indicate that partially Store atmosphere, Country of Origin, and Lifestyle variables have a significant effect on the Repurchase Intention variable. Meanwhile, the Store Atmosphere, Country of Origin, and Lifestyle variables simultaneously significantly affect the Repurchase Intention variable.

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“…The second, the third, and the fourth perform as the independent variables: customer trust, lifestyle, and attitude, respectively. Each indicator of online buying decision mention the study of Widiyanto & Prasilowati (2015), customer trust denotes the study of Rehman et al (2019), lifestyle refers to the study of Maharani & Sevriana (2017), and attitude indicates the study of Widiyanto & Prasilowati (2015) and Maharani & Sevriana (2017), where the statement for each indicator exist in Table 1. Widiyanto & Prasilowati (2015) The decision to buy goods online is already accurate (OBD2).…”

Section: Variable Definitionmentioning

confidence: 99%

The Effect of Customer Trust, Lifestyle, and Attitude on the Online Buying Decision

Saparso

2022

Quant. Econ. Manag. Stud.

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The internet is essential for business. It is because all people apply this connection to do their online activities, for example, buying. Therefore, many online platforms appear to facilitate it. The research about the decision to buy online and its determinants is numerous. In this study, three determinants want to get investigated: trust, lifestyle, and attitude. By employing the undergraduate management students in Universitas Kristen Krida Wacana as population and stratified random sampling as the method to take the samples, this study has the goal to examine these three effects on the decision to purchase online. Before testing the effect of trust, lifestyle, and attitude on the online buying decision, the data collected from the online survey get validated first by the confirmatory factor analysis. Then, the reliability test by the Cronbach Alpha analysis becomes the following step. Furthermore, after examining the statistical hypotheses by the structural equation based on variance, this study reveals that trust does not affect the online purchasing decision. However, lifestyle and attitude become the determinant with a positive sign. It implies that the platform has to be able to provide a safe transaction to raise the trust of the customer to buy online, the sellers have to assure the fits of products offered and delivery time promised.

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Analysis of Attitude, Motivation, Knowledge and Lifestyle of the Consumers in Bandung Who Shop through Instagram

Abstract: The research purposes were to find out the most dominant variable (

Cited by 6 publications

References 1 publication

Art in the Age of Social Media: Interaction Behavior Analysis of Instagram Art Accounts

Art in the Age of Social Media: Interaction Behavior Analysis of Instagram Art Accounts

The Effect of Store Atmosphere, Country of Origin, And Lifestyle on Repurchase Intention at The Ramen Store in Bandung City

The Effect of Customer Trust, Lifestyle, and Attitude on the Online Buying Decision

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