Analysis Of Brand Experience And Brand Satisfaction With Brand Loyalty Through Brand Trust As A Variable Mediation

Saragih, Megasari Gusandra; Surya, Elfitra Desy; Rahayu, Sri; Harianto, Harianto; Harahap, Ramadhan; Widodo, Slamet

doi:10.32535/jicp.v2i3.655

Cited by 12 publications

(11 citation statements)

References 28 publications

(14 reference statements)

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“…Wibowo and Junaedi (2019) show that interest in engaging in eWOM negatively influences perceptions of brand attitudes. If there is an unsatisfactory service, this level of dissatisfaction can be measured by consumer brand attitudes, with the level of brand trust, Brand influence, and its impact on consumer purchase intentions negatively affected (Surya & Saragih, 2019). The NeWOM experienced by dissatisfied consumers has an impact on the attitudes of other online users, thus posing a threat to the company's brand.…”

Section: Introductionmentioning

confidence: 99%

The Impact of Willingness to Engage in NeWOM and Brand Attitudes on Purchase Intention Mediated by Company Mitigation Responses: A Case Study of The Energy Drink in Central Java

Hersetyawati

Arief

Furinto

et al. 2021

JICP

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The aims of this study were to determine the impact of willingness to engage in negative eWOM from and brand attitudes on purchase intention of Joss extra energy drink products mediated by mitigation responses of companies in Central Java. The method in this is descriptive and verification. This study used a purposive random sampling technique with a total sample of 167 respondents. The results of this study indicate that the Brand Attitude variable has nonsignificant effect on Repurchase Intention, the negative brand experience sharing (NBES) variable has nonsignificant effect on engaging in NeWOM, the negative electronic review (NER) variable has a significant effect on engaging in NeWOM, the variable involved in NeWOM has a significant effect on Brand Attitude, the variables involved in NeWOM have no significant effect on Repurchase Intention, and the CMR variable has not been proven to be successful in mediating the relationship between engaging in NeWOM and Repurchase Intention. This study also contributes to the meaning of strategic management, by empirically proving the importance of mediation of social networking sites and company mitigation responses variables and their role in influencing NBES and negative electronic reviews, negative electronic word of mouth on repurchase intention. The managerial implications to determine behavior and actions in assessing the performance of the company to seek the efforts made in dealing with the negative impact of NeWOM.

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Section: Introductionmentioning

confidence: 99%

The Impact of Willingness to Engage in NeWOM and Brand Attitudes on Purchase Intention Mediated by Company Mitigation Responses: A Case Study of The Energy Drink in Central Java

Hersetyawati

Arief

Furinto

et al. 2021

JICP

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“…It has significant link with brand loyalty. As shown be previous studies that brand trust has relationship with brand loyalty (Mabkhot, Shaari, & Salleh, 2017;Saragih et al, 2019). In case of health tourism, brand trust is also important.…”

Section: Tourist Brand Trust and Health Tourism Brand Loyaltymentioning

confidence: 69%

Determining the Brand Loyalty of Health Tourism of Ranong Province, Thailand

Mekhum¹,

Sriupayo²

2020

RWE

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Objective of this study is to examine the brand loyalty of health tourism. For this purpose, the relationship between brand goodwill (BG), brand experience (BE), brand personality (BP), tourist brand trust and health tourism brand loyalty were examined. A survey was carried out and data were collected from the health tourists. Therefore, 300 questionnaires were distributed among the health tourists in Ranong city of Thailand. Partial Least Square (PLS) was used for data analysis. Results of the study highlighted that; BG, BEand BP have positive effect on brand loyalty. Better BG, BE and BP have the potential to enhance brand loyalty of health tourism. Therefore, increase in BG, brand experience, BP increases the brand loyalty. Finally, the tourist brand trust also has positive effect to enhance brand loyalty. Therefore, health tourism brand loyalty has four determinants; BG, brand experience, BP and tourist brand trust. This study is significant theoretical and practical implication for tourism management practitioners of Ranong city.

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“…Variabel kedua yang dapat mempengaruhi variabel loyalitas merek (brand loyalty) adalah variabel kepuasan merek (brand satisfaction). Penelitian yang dilakukan oleh Saragih et al (2015), Venter et al (2016), Rather & Sharma (2016), serta Mabkhot et al (2016) menunjukan hasil bahwa kepuasan merek (brand satisfaction) berpengaruh positif signifikan terhadap variabel loyalitas merek (brand loyalty). Penelitian yang dilakukan oleh Pertiwi et al (2017) mendapatkan bahwa variabel kesadaran merek (brand satisfacation) tidak berpengaruh positif signfikan terhadap variabel loyalitas konsumen (brand loyalty).…”

Section: Pendahuluanunclassified

“…Berdasarkan hasil empiris dan temuan pada penelitian tersebut, hipotesis yang dapat diajukan dalam penelitian ini adalah sebagai berikut H 1 : brand image berpengaruh positif dan signifikan terhadap brand loyalty Menurut He et al (2012) kepuasan terjadi ketika kinerja suatu merek memenuhi harapan pembeli. Penelitian yang dilakukan oleh Saragih et al (2015), menunjukkan bahwa kepuasan merek (brand satisfaction) berpengaruh positif signifikan terhadap loyalitas merek (brand loyalty). Hasil penelitian ini menunjukan semakin tinggi kepuasan konsumen terhadap perusahaan maka akan dapat meningkatkan loyalitas pelanggan terhadap merek tersebu t Venter et al, (2016), Rather & Sharma (2016), serta Mabkhot et al (2016) mendapatkan hasil yang serupa yaitu kepuaasan merek (brand satisfaction) berpengaruh positif signifikan terhadap loyalitas merek (brand loyalty).…”

Section: Pendahuluanunclassified

“…Hal ini menunjukan bahwa konsumen merasakan kepuasan terhadap kualitas yang didapatkan setelah menggunakan sepatu Nike, maka loyalitas konsumen terhadap merek Nike semakin meningkat. Hasil yang di dapatkan serupa dengan hasil penelitian sebelumnya oleh Penelitian yang dilakukan oleh Saragih et al (2015), Venter et al (2016), Rather & Sharma (2016), serta Mabkhot et al (2016), yang membuktikan bahwa brand satisfaction berpengaruh positif dan signifikan terhadap brand loyalty.…”

Section: Hasil Uji Multikolinearitasunclassified

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Pengaruh Brand Image, Brand Satisfaction, Dan Brand Trust Terhadap Brand Loyalty Pelanggan Sepatu Merek Nike

Prawira

Setiawan

2021

EJMUNUD

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Brand Loyalty is a measure of consumer loyalty to a brand. The factors that can affect brand loyalty include brand image, brand satisfaction, and brand trust. The purpose of this study was to see the effect of the influence of brand image, brand satisfaction, and brand trust on brand loyalty of Nike brand shoes customers in Denpasar City. This research was conducted on customers, a Nike shoe brand that is domiciled in the city of Denpasar who has bought Nike shoes more than twice. The sample size used was 110 respondents with non-probability sampling methods, especially purposive sampling. Data collection was carried out by distributing questionnaires using the google form to online respondents. The data analysis technique used is multiple linear regression analysis. The results showed that (1) brand image has a positive and significant effect on brand loyalty with a significance value of 0.001 (2) brand satisfaction has a positive and significant effect on brand loyalty with a significance value of 0.001 (3) brand trust has no positive and significant effect on brand loyalty. a significance value of 0.532. Based on the results of this study, it can add evidence related to research variables that can assess the results of previous research. Keyword: Brand image, Brand satisfaction, Brand trust, Brand loyalty

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Analysis Of Brand Experience And Brand Satisfaction With Brand Loyalty Through Brand Trust As A Variable Mediation

Cited by 12 publications

References 28 publications

The Impact of Willingness to Engage in NeWOM and Brand Attitudes on Purchase Intention Mediated by Company Mitigation Responses: A Case Study of The Energy Drink in Central Java

The Impact of Willingness to Engage in NeWOM and Brand Attitudes on Purchase Intention Mediated by Company Mitigation Responses: A Case Study of The Energy Drink in Central Java

Determining the Brand Loyalty of Health Tourism of Ranong Province, Thailand

Pengaruh Brand Image, Brand Satisfaction, Dan Brand Trust Terhadap Brand Loyalty Pelanggan Sepatu Merek Nike

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