Analysis of business models innovation – a multiple case study

Abstract

Purpose -This paper aims to analyze the business model innovation in medium and large Brazilian manufacturing companies located in Rio do Sul State.Design/methodology/approach -A holistic multiple case study in five companies was developed. Data were collected through interviews and analyzed according to the content analysis technique.Findings -The main motivation to business model innovation was the innovation in products and services, while the difficulties were the factors relating to the cost. The most common practice among cases was innovation in value proposition and the most widely used method was learning-by-searching. While part of the theory was demonstrated in the case studies, new motivations and practices were identified. The investigation of the learning process on business models' innovation is pioneered in this study. Further studies on this subject are required.Originality/value -New business models are likely to provide new opportunities to better address customer needs, generating differentiating itself from its competitors. It is a subject little investigated in the international context, and there are no studies to investigate the experience of Brazilian companies.

What companies can learn from unicorn startups to overcome the COVID-19 crisis

“…This shows that BMI applies to startups and established companies, and highlights the difference between the design of a business model (Sushandoyo et al, 2020) and its fast reconfiguration, recombination (Priyono et al, 2020) or a new configuration (Nunes & Russo, 2019), to overcome the crisis by choosing less uncertain and costly measures (Massa & Tucci, 2014;Amit & Zott, 2015). Therefore, unicorns indicate how adaptable they are to the current scenario, showing competencies for quickly reconfiguring their business model, skills to attract investments and adopt incremental innovations, combining innovations in various dimensions that represent the BMI (Nunes & Russo, 2019). Some characteristics stand out in the analyzed companies that allowed digital and incremental BMIs: high capacity to manage and transact costs through technologies (Company A), ability to finance its own solutions (Company D), high capacity to increase digital innovations (Company B), long-term entrepreneurial vision (Company C) and strategic investments (Company E).…”

“…Despite great digital mobility, flexibility, capacity to allocate assets promptly, competence to innovate quickly and ability to attract different forms of investments (De Massis, Frattini, & Quillico, 2016; Hogarth, 2017), unicorns also face challenges that can be seen as new opportunities and learning (Dalmarco, Maehler, Trevisan, & Schiavini, 2017). They foster managers to act differently, by innovating their business models (Nunes & Russo, 2019) and putting into practice new measures to create value for customers (Kuckertz et al , 2020).…”

An Overview on the Role of Innovation in Making Sustainable and Future-Ready Businesses

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Internet of services-based business model: a case study in the livestock industry

“…New business models are likely to provide new opportunities to address customer needs better, generating differentiation from its competitors (Nunes & Russo, 2019). A business model is a conceptual tool containing a set of concepts and relationships to express a specific firm's business logic.…”