The glycoprotein hormones luteinizing hormone (LH), follicle-stimulating hormone (FSH), thyroid-stimulating hormone (TSH), and chorionic gonadotropin (CG) are essential regulators of a variety of biological processes such as reproduction (LH and FSH), growth and metabolism (TSH), and maintenance of pregnancy (CG). Each consists of a common ␣ subunit and a unique  subunit that confers hormone specificity (1). In all species, FSH, LH, and TSH are synthesized in the anterior pituitary, while only primates synthesize CG in the placenta (2-4). A fifth glycoprotein hormone, pregnant mare serum gonadotropin, is produced in the placenta of horses. Synthesis of the complete spectrum of glycoprotein hormones requires accurate expression of the single ␣ subunit gene in gonadotropes (LH and FSH) and thyrotropes (TSH) of the pituitary as well as the trophoblasts of the placenta in primates and horses.Analysis of transcriptional elements regulating expression of the human ␣ subunit gene in trophoblast cell lines (BeWo or JEG3) revealed the presence of a composite enhancer located within the first 180 base pairs (bp) 1 of the promoter (5-12). This enhancer confers trophoblast-specific expression and consists of an upstream regulatory element (URE) located between positions Ϫ180 and Ϫ146 and two juxtaposed cyclic AMP response elements (CREs) located between positions Ϫ145 and Ϫ111 (Fig. 1A). Additional elements required for optimal expression in trophoblasts include the junctional response element and the CCAAT box (13,14).In gonadotropes, expression of the ␣ subunit gene involves a more extensive array of regulatory elements located between Ϫ330 and Ϫ95 bp of the 5Ј-flanking region. These include the CREs, a specific sub-region in the URE, as well as the gonadotrope-specific element (GSE), the pituitary glycoprotein hormone basal element (PGBE), and the ␣ basal element (␣BE, Fig. 1B) (15-17). Mutational analysis of multiple response elements suggested that interactions occur between proteins binding PGBE, ␣BE, and the CREs (17). In contrast, the GSE acts independently of other promoter elements.Although no single element is sufficient for targeting expression of the ␣ subunit gene to trophoblasts or gonadotropes, the CREs, which contain the conserved palindromic sequence TGACGTCA, provide the strongest contribution to transcription in both cell types (11, 12, 18 -20). In trophoblasts, mutation of any base within this core sequence diminished both binding of proteins to the element and promoter activity (5, 21). Cross-species comparison of promoter sequences revealed that non-primates contain one variant CRE with a single nucleotide difference in the core of the CRE palindrome (TGACGTCA to TGATGTCA) (22,23). This disclosed a correlation between the presence of the variant CRE (TGATGTCA) and the inability to express this gene in trophoblasts. The correlation was further substantiated by the observation that changing the variant CRE of the bovine promoter to the palindromic sequence reconstituted activity of this element in a tr...