Analysis of Factors Affecting Consumer’s Purchase Intention Impact on Customer Behavior Outcomes

Marlien, R.A; Putri, CindyNoviani; Basiya, Robertus; Suteja, Bambang

doi:10.2991/aebmr.k.210311.086

Cited by 2 publications

(3 citation statements)

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“…Consumers' purchase intention refers to their choice to buy a product or brand and is influenced by their personalities [2]. Marlien et al, [3] explained it represents their tendency and willingness to purchase a specific brand or product category. According to Lee et al, [4], purchase intention is determined by the likelihood of customers' willingness to buy a product.…”

Section: Related Workmentioning

confidence: 99%

“…In a study by Rahman et al, [16], authors demonstrated that cognitive factors, perceived usefulness, and perceived ease of use positively impact e-shopping in Malaysia. Marlien et al, [3] highlighted the significance of brand image, quality, price, and value on purchase intentions. Hussain et al, [7] found positive correlations between psychological contracts and purchase intention and Ananda et al, [5] revealed that trustworthiness, perceived usefulness, and perceived ease of use directly affect purchase intentions.…”

Section: Purchase Intentionmentioning

confidence: 99%

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Incorporating Multiple Linear Regression in Analysing Factors Influencing Consumers Purchase Intention for Online Shopping in Malaysia

Ahmad Amirul Aufa Ahmad Shakir,

Noraziah Adzhar

2024

ARASET

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Online shopping has become a popular method of purchasing goods and services, offering consumers the convenience of shopping from anywhere at any time, especially after the COVID-19 pandemic. Understanding the factors influencing purchase intention in an online shopping context is crucial for businesses to optimize the customer experience and increase sales. Besides, the impact of the changes that will be made by the online business based on the study result will hopefully make it easier for users to make purchasing decisions and enjoy using online services without feeling insecure about various scam activities. Therefore, this study aims to identify the factors that drive consumers' purchase intentions for online shopping in Malaysia. Using a voluntary sampling technique in the survey approach, a total of 158 respondents' data in Malaysia were selected and analyzed using multiple linear regression. Four factors were chosen in relation to purchase intention which are price, perceived usefulness, perceived ease of use, and social media. The output revealed that price, perceived usefulness, perceived ease of use, and social media have a positive significant effect on consumers’ purchase intention.

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Section: Related Workmentioning

confidence: 99%

Section: Purchase Intentionmentioning

confidence: 99%

Incorporating Multiple Linear Regression in Analysing Factors Influencing Consumers Purchase Intention for Online Shopping in Malaysia

Ahmad Amirul Aufa Ahmad Shakir,

Noraziah Adzhar

2024

ARASET

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“…Purchase Behavior Intention define as "the probability of customers making a decision to buy or otherwise a product or service later" (Wu et al, 2011) and it is the last stage before the customer purchase a product or service (De Magritis & Gracia, 2008). In addition, according to Marlien et al (2020) purchase behavior intention means the customer's intention or desire towards purchasing a product or service. While according to Morwitz et al (2007), information obtained from purchase behavior will determine the overall business strategy for a business entity.…”

Section: Literature Review Purchase Behaviour Intentionmentioning

confidence: 99%

Factors Influencing Consumer’s Behavioural Intention to Purchase Fresh Agricultural Products from In-App

Ahmad¹,

Zaman²,

Vaiappuri³

et al. 2022

IJAREMS

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This paper presents the factors that influencing consumer on in-App purchase behaviour for fresh agriculture product. The consumer can be defined as a person or groups that buy goods for their consumption and not for resale or commercial purpose. Consumer behaviour is the study of the processes involved when individual or groups select, purchase, use, or dispose of the product, service, ideas or experiences to satisfy needs and desires. While, the in-App purchase can be referred to the buying of product, good and services using a mobile application. Nowadays seller and producer are more concerned with consumer behaviour because it helps them to get information about how the consumers think, feel and choose their products. The present study attempts to fill the research gap by focusing on exploring the factors that associated with in-App purchasing behavioural intention and measured the consumer behavioural intention level toward in-App purchasing. A quantitative research method was used in this study. The data collected among 164 consumers in Klang Valley above 18 years old using online survey method. The results revealed that personal factor, social factor and cultural factor are the factors that influenced consumer's behavioural intention to purchase fresh agricultural products form In-App and Malaysian have moderate to high intention level in using In-App. Therefore this study can be contribute to assist online retailers of fresh agricultural product to explore impactful strategies to gain more consumer's trust to use online application to buy fresh agricultural products.

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Analysis of Factors Affecting Consumer’s Purchase Intention Impact on Customer Behavior Outcomes

Cited by 2 publications

References 0 publications

Incorporating Multiple Linear Regression in Analysing Factors Influencing Consumers Purchase Intention for Online Shopping in Malaysia

Incorporating Multiple Linear Regression in Analysing Factors Influencing Consumers Purchase Intention for Online Shopping in Malaysia

Factors Influencing Consumer’s Behavioural Intention to Purchase Fresh Agricultural Products from In-App

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