Shopee is an online marketplace application, shopee offers a variety of products such as electronics, mother and child needs, fashion, make up and skin care, even fresh vegetables are sold at shopee. This study aims to examine the effect of digital marketing, influencer marketing and online customer reviews on online purchasing decisions. The objects used in this study are Shopee e-commerce users. The sampling technique used is proportional sampling method with 120 respondents. Data analysis uses multiple regression and it is found that digital marketing, influencer marketing online customer reviews have a significant effect on online purchasing decisions.

Community health center as a community health service center has an important value in building a healthy and productive society. The existence of in-patient service at a public health center has been highly expected by the public who suffer from illnesess. The general public expects the nearest health center to resolve arising issues related to their illnesses. The purpose of this study was to test the effect of the Image and the Service Quality on Customer Commitment with Trust mediation. The data compiled were analysed by Linear Regression. The findings show that the Image and Service Quality significantly show a direct effect to Trust and Customer Commitment, but the Trust variable do not mediated Image and Customer Commitment. The majority of in-patients are farmers and they are more likely to feel safe and confident when treated in health centers.

This study aims to get an empirical model of customer behavior in deciding to buy life insurance that is combined with financial investment. The underlined concept of this research is the marketing theory of relationship based on social interaction and resources (RbV), social exchange theory and agency theory. The object of this study was conducted on private life insurance companies in Semarang with as many as 140 respondents. The technique used is purposive sampling with criteria of life insurance customer. Satisfied customers will behave and talk positively about the company, make continuous purchases and volunteer bring friends, relatives and people around them to buy products. Co-synergy is a synergy collaboration between insurance agents and customers to produce co-creation value. Sales persons (insurance agent) as a moderating variable because of the role of insurance agents as value creators who represent the company. Insurance agents who play a very important role in presenting the information on the rights and obligations of customer's transparently also serve as customer's financial consultants. It is proved that insurance agents are not able to moderate collaboration on the value of insurance.

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This research focuses on the study of customer engagement in planning and deciding on products and services to be purchased through the salesperson. This is a study of the relationships between firms and customers based on collaboration theory, customer value, relationship marketing and resource-base view (RbV). the development of information technology causes the company to change the paradigm to become customer-centric. Customers are actively involved in creating value that suits the desired and customer experience. Financial services such as insurance is required to establish cooperation or strong collaboration so that both companies and customers get the expected benefits. The method used to analyze the model is multiple regression with a sample of 100 respondents in the life insurance company customers in Semarang. Sampling technique using purposive sampling. The co-creation value formed from collaborative values, customer perceptions and customer participation with the salesperson capability mediated generates unique co-creation values in accordance with customer wants and needs. Info Article Kapabilitas Sales Person pada Nilai Co-Creation Abstrak Penelitian ini menitikberatkan studi pada keterlibatan pelanggan dalam merencanakan dan memutuskan produk dan jasa yang akan dibeli melalui tenaga penjualan. Studi ini tentang hubungan antar perusahaan dan pelanggan yang berbasis pada teori relationship marketing, teori kolaborasi, nilai pelanggan, resource-base view (RbV