THE EFFECT OF IMAGE AND SERVICE QUALITY ON CUSTOMER COMMITMENT WITH TRUST MEDIATION (A Study at PUSKESMAS In-Patients, Jakenan, Regency of PATI)

Marlien, R.A; Alimuddin, Rizal; Muslihin, Ali

doi:10.24123/jmb.v13i2.248

Cited by 2 publications

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“…If the object is an organization then all beliefs, ideas and impressions of the organization from a person is an image." Marlien (2014) argues that corporate image is the image of an organization as a whole, so it is not just an image of products and services. The company's image should be based on people's knowledge and experience.…”

Section: Brand Imagementioning

confidence: 99%

Customer Perceptions of Bakery and Restaurant Brand Image

Marini,

Sugiarto,

Iskandar

2023

Gastur

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The research objective of customer perception of brand image is to understand how brands are seen, perceived, and interpreted by consumers or target audiences. This research aims to explore the perceptions, associations, and images associated with the brand in the minds of consumers. Identifying brand image is very important because it can help companies or organizations. The problems faced by Resto are not as good as when it was originally launched. The number of business competitors in the same field can also be a problem. The method used is descriptive research using probability sampling and simple random sampling techniques. In this study the population was 5,489 people, with a significance of 10%, a sample of 100 respondents was obtained using slovin formula. The results showed that 16.4% of respondents had a positive view of the superiority of brand associations, while around 61.8% of respondents had a negative view, 22% of respondents were neutral. As for the strength of brand association, 13.7% of respondents have a positive view, 68.3% of respondents have a negative view, 14.7% of respondents have a positive view of the uniqueness of the Resto Bakery brand association, while around 68.6% of respondents have a negative view. Association Advantage is still lacking, Resto Bakery can consider strategies that focus on improving customer experience, clearer brand communication, and strengthening elements that generate positive associations with the brand. The strength of the Brand Association is not yet strong, Resto Bakery can consider strategies that focus more on strengthening brand elements, improving service or product quality, and conducting more effective brand communication to customers. Uniqueness of Brand Association is still lacking, can focus efforts on communicating and highlighting the elements that make their brand unique and different from competitors, and invite customers to experience that uniqueness firsthand.

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Section: Brand Imagementioning

confidence: 99%

Customer Perceptions of Bakery and Restaurant Brand Image

Marini,

Sugiarto,

Iskandar

2023

Gastur

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“…Kualitas pelayanan adalah penilaian konsumen terhadap pelayanan yang diberikan sesuai dengan harapan konsumen (Marlien et al, 2014). Kaffashi et al (2014) menyatakan adanya korelasi kuat antara kualitas layanan dan kesetiaan.…”

Section: Pendahuluanunclassified

Anteseden Dan Konsekuensi Manajemen Hubungan Pelanggan Dalam Industri Rumah Sakit

Fitriyandi¹

2021

jbk

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This study aims to examine the Antecedents and Consequences of Customer Relationship Management in PKU Muhammadiyah Surakarta Hospital Industry.The data collection technique in this research is purposive sampling using a questionnaire directly to 80 respondents distributed to outpatients at the PKU Muhammadiyah Surakarta Hospital and 120 online respondents. Hypothesis testing is done by using SEM. The results of this study indicate the quality of service has no significan effect on patient confidence, quality of service has a significan effect on patient commitment, patient satisfaction has a significant effect on patient trust, patient satisfaction has a significant effect on patient commitment, patient value has a significant effect on patient trust, patient value has a significant effect on commitment, trust has a significant effect on patient loyalty, and commitment has a significant effect on patient loyalty. Keywords: Service Quality, Patient Satisfaction, Patient Value, Trust, Commitment, Patient Loyalty.

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THE EFFECT OF IMAGE AND SERVICE QUALITY ON CUSTOMER COMMITMENT WITH TRUST MEDIATION (A Study at PUSKESMAS In-Patients, Jakenan, Regency of PATI)

Cited by 2 publications

References 0 publications

Customer Perceptions of Bakery and Restaurant Brand Image

Customer Perceptions of Bakery and Restaurant Brand Image

Anteseden Dan Konsekuensi Manajemen Hubungan Pelanggan Dalam Industri Rumah Sakit

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