Community health center as a community health service center has an important value in building a healthy and productive society. The existence of in-patient service at a public health center has been highly expected by the public who suffer from illnesess. The general public expects the nearest health center to resolve arising issues related to their illnesses. The purpose of this study was to test the effect of the Image and the Service Quality on Customer Commitment with Trust mediation. The data compiled were analysed by Linear Regression. The findings show that the Image and Service Quality significantly show a direct effect to Trust and Customer Commitment, but the Trust variable do not mediated Image and Customer Commitment. The majority of in-patients are farmers and they are more likely to feel safe and confident when treated in health centers.

This study is focused on examining how organizational culture can affect the relationship between variables, namely the variables of job satisfaction and work motivation on employee performance with the object of employees in the National SAR Agency of Semarang City. The population in this study was 124, and all of them were used as respondents. The statistical analysis method used is regression analysis, using the SPPS version 19 software. Based on the results of statistical tests, to test instruments for both validity and reliability, all indicators used to measure these variables are valid and reliable. Furthermore, based on the significance test, it is proven that work motivation and job satisfaction have a positive and significant effect on employee performance. Meanwhile, organizational culture moderates the relationship between work motivation and performance; and job satisfaction with performance, which has a good effect, meaning that a good organizational culture will have a stronger impact on the influence of these variables. In the future, it is expected to always create a conducive organizational culture so that organizational nuances can be maintained and guaranteed so that work motivation and job satisfaction will always be the basis for improving employee performance.

Tujuan penelitian adalah Untuk mengetahui dan menganalisis pengaruh Person-Organization Fit (P-O fit) dan pengembangan karir terhadap motivasi kerja karyawan CV. Buana Raya Semarang. Untuk mengetahui dan menganalisis apakah komitmen organisasional memoderasi pengaruh Person-Organization Fit (P-O fit) dan pengembangan karir terhadap motivasi kerja karyawan CV. Buana Raya Semarang. Populasi dalam penelitian ini adalah karyawan CV. Buana Raya Semarang yang berjumlah 110 orang. Pengambilan sampel dengan teknik sensus sampling sejumlah 110 pegawai. Metode pengumpulan data menggunakan kuesioner. Analisis data menggunakan analisis regresi linier. Berdasarkan hasil penelitian dapat disimpulkan Person-Organization Fit (P-O fit) berpengaruh positif dan signifikan terhadap motivasi kerja karyawan CV. Buana Raya Semarang. Pengembangan karir berpengaruh positif dan signifikan terhadap motivasi kerja karyawan CV. Buana Raya Semarang. Komitmen Organisasional Memoderasi Pengaruh Person-Organization Fit (P-O fit) Terhadap Motivasi Kerja karyawan CV. Buana Raya Semarang. Komitmen Organisasional Memoderasi Pengaruh pengembangan karir Terhadap Motivasi Kerja karyawan CV. Buana Raya Semarang.