Analysis of Foreign Video Streaming Service Entering Chinese Streaming Media Market: A Case Study of Netflix

Abstract

Netflix, the leading video streaming service globally, has expanded to more than 190 nations in the last five years but hasn't been able to step into the Chinese market. However, being the largest population and booming Internet development, Netflix has flagged China as a potential market filled with potential and revenues. Therefore, this paper will make a study to explore how Netflix can occupy the Chinese video streaming market. To solve the research question, this paper utilizes the literature on the 4Ps theory and SWOT analysis, as well as make a comparison between the current situation of Netflix and Tencent Video, and the secondary data also be used to analyze the possibilities of Netflix's future development in China. The detailed SWOT analysis for Netflix concludes that the relatively high subscription price and strict censorship regulations will likely restrict Netflix's future expansion in China. At the same time, diverse and highquality products with good convenience have positive influences on its market development. To sum up, this article provides a reference for Netflix's future moves into the Chinese market and has significant implications for other streaming companies looking to enter the Chinese market.

Classification of Positive and Negative Sentiments Using the K-Nearest Neighbor Algorithm on iQIYI Aplication

“…iQIYI allows its users to provide reviews of their applications, these reviews are not only useful for potential application users but also useful for iQIYI application developers (Huang, Lv, & Sui, 2021), from the user's point of view, many positive or negative reviews can influence the decision to download the application or not, this is because the variety of available applications can confuse users to determine the best application (Shi & Zhou, 2021). From the developer's point of view, by reading user reviews, developers can find out what features need to be improved or fixed (Indriati & Ridok, 2016).…”