Analysis of Formation Mechanism of Revisit Intention: Data from East China

Abstract

Abstract-The paper discusses the factors of revisit intention, and constructs an Extended Model of TPB which contains the variables of attitude, customer's value etc. Based upon the literature review, the paper constructs the measurement of these factors. The structured survey is adapted to encompass four different destination types and the data is analyzed through SEM to research the formation mechanism of revisit intention. The results demonstrate that subjective norm, behavior control perception, attitude, past behavior, destination image, value of tourists and other variables have significant influence on revisit intention. Attitude and customer's value are the mediator variables in the mode, and they also have significant influence on revisit intention. Other variables have significant effects or have indirect influence on revisit intention.

Tourist's Re-visit Intention from Perspective of Value Perception, Destination Image and Satisfaction

“…Satisfaction in value perception effects tourists' intention to re-visit. This is in line with research by Sweeney and Souter (2010), Chang (2013) and Li (2014) who stated that value perception has a significant effect on customer's satisfaction. Based on these findings, this research hypothesis is:…”

Nature Lovers’ Perceptions On Quality Dimensions In Gunung Gading National Park, Sarawak

“…The positive word-of-mouth of repeated tourists are considered as the best marketing tool (Chin et al, 2018;Som & Badarneh, 2011) and as such, a number of studies have found that revisit intention represented the loyalty of customers that intend to revisit the destination, destination image also a key indicator influence tourist to choose the same destination as future intention to visit (Chi & Qu, 2008;Stylidis et al, 2017). Due to the competitive tourism market, tourists' positive experience from past travel such as quality of service and product play a crucial role on creating tourists' revisit intention to tourism destination (Choo et al, 2016;Li, 2014;Tubey & Tubey, 2014).…”

The Impact of Nature Experience Towards Revisit Intention

“…The concept of Revisit intention comes from a customer behavior study which is essentially a repurchase decision, but there are differences between the tourist decision-making process and the consumer decision-making process in other products, because tourists cannot feel the product before buying [23]. From the perspective of the buying process, tourist behavior is divided into three stages, including: previsit, during visit, and post-visit [11].…”