Analysis of Influencing Factors on College Studentsr Gathering Market from the Perspective of Behavioral Economics -- A Case Study of Universities in Dalian

Abstract

With the improvement of living standards, daily communication activities have not only been limited to chatting or dining with friends, a variety of party activities have also entered the life of college students. However, the increasing complexity of consumer behavior and rapid changes in the external environment make it difficult for merchants to get hold of market changes. Therefore, we conducted market researches on the gathering market (ten people or more) of college students in Dalian using questionnaires and interviews. Results are based on statistics, consumer behavior, marketing and other theories, using correlation analysis, cross analysis, chi-square test, and the marketing theory of 4Cs, the marketing theory of 4Ps and other analysis methods. The results also clearly indicate the status quo and potential of the gathering market of college students in Dalian make reasonable market forecasts and provide merchants with suggestions for improvement and innovation.