The paper considers the problem of the effective use of world trends in the development of modern big business in Russia. The analysis of statistical sources, the results and conclusions of the World Economic Forum, economic forums and leading analysts' opinions of various countries including Russia was conducted on the basis on the methodological system approach. The methodology of GDP estimation according to purchasing power parity in different countries was used on the basis of a synergistic approach. The authors identified the main directions of world trends in the development of modern big business and their manifestation in Russian reality. The study revealed the opportunities that were provided for large enterprises in various industries and the reaction to them in different countries. The international experience of using advanced trends and its impact on GDP were summarized. As a result, it was revealed that following the global trends did not always give the expected effect.