Analysis of Organic and Green Food Production and Consumption Trends in China

Bekele, Gebisa Etea; Zhou, Deyi; Kidane, Assefa Abebe; Haimanot, Atinkut Bazezew

doi:10.11648/j.ajtab.20170304.11

Cited by 11 publications

(10 citation statements)

References 23 publications

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“…Other authors found a different attitude of consumers toward certifications. Bekele [ 30 ] reported that consumers trust certified green food labels. Green food certification serves as a reassurance to both domestic consumers and to international food manufacturers sourcing ingredients in China.…”

Section: Chinese Consumers’ Knowledge and Safety Perception About mentioning

confidence: 99%

Urban Consumer Trust and Food Certifications in China

Moruzzo

Riccioli

Boncinelli

et al. 2020

Foods

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China has experienced frequent food safety incidents that have undermined consumer trust in the food supply chain. To overcome this problem, China requalified the legislative framework and adopted a comprehensive food certification system over the years. Here, we investigated the influences of food traceability and Chinese certifications (QS/SC—food quality safety market access/production system, hazard-free, green, and organic) on Chinese consumer trust of food safety for different types of products: fish, meat, milk, eggs, and rice. Data were collected through face-to-face surveys conducted in rural and urban Chinese areas. With a sample of 757 questionnaires, we ran a logit model. The results show consumers’ uncertainty and skepticism of certifications guaranteeing food safety attributes, especially for animal-based products. We found that price is used as a cue of safety by Chinese consumers. Individuals with higher education seem less influenced by certifications and other cues included in the analysis. The findings demonstrate that Chinese policy makers should implement new strategies to enhance consumer food safety trust, and design policies by considering different categories (e.g., vegetables, meat, fish, etc.) of food.

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Section: Chinese Consumers’ Knowledge and Safety Perception About mentioning

confidence: 99%

Urban Consumer Trust and Food Certifications in China

Moruzzo

Riccioli

Boncinelli

et al. 2020

Foods

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“…Additionally, very few of these studies derive insights into the significance of organic food in China. Nevertheless, Chinese consumers do ultimately purchase organic food (Bekele et al 2017;McCarthy 2015;Xie et al 2015). It is therefore suggested that revealed information and knowledge-two critical factors that relate to subjective norms-should be fully and jointly explored in terms of their effect on Chinese consumer attitude vis-à-vis the purchase of organic food.…”

Section: Literature Reviewmentioning

confidence: 99%

Identifying the key purchase factors for organic food among Chinese consumers

Jaharuddin

2020

Front. Bus. Res. China

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The current study primarily aims to identify the critical purchase factors that affect Chinese consumer purchase intention and purchase decision with regard to organic food consumption, in accordance with a modified theory of planned behavior and the alphabet theory. Specifically, this study builds a conceptual research framework by which to delve into the relationships between purchase factors and purchase intention, and elucidate the mediating roles of purchase factors in the relationships between purchase intention and purchase decision. Moreover, by leveraging a modified theory of planned behavior and the alphabet theory, the current study also determines the critical roles of subjective norms and reveals the information and knowledge that impact consumer attitude toward the purchase of organic food. The current study leverages the purposive sampling method and captures 310 records within Beijing, China. The results indicate that purchase attitude correlates positively with subjective norms and knowledge, while purchase intention correlates positively with purchase attitude, perceived behavior control, and food therapy culture. Furthermore, purchase intention can significantly mediate relationships between each of purchase attitude, perceived behavior control, food therapy culture, and purchase decision. Finally, we discuss the theoretical and practical significance of the framework, and propose subsequent research directions regarding organic food purchase behavior.

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“…China has the third-largest land area for organic farming (2.3 megahectares (Mha) worldwide, following Australia (27.1 Mha) and Argentina (3.0 Mha) (Willer and Lernoud, 2019). Considering the recent population expansion and economic growth, massive domestic demand for organic food is apparent (Bekele et al, 2017;Willer and Lernoud, 2019).…”

Section: Introductionmentioning

confidence: 99%

Chinese consumer preferences for organic labels on Oolong tea: evidence from a choice experiment

Yang

Chen

Lin

et al. 2021

IFAM

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Repeated food scandals in China have prompted growing consumer consciousness on food safety and health. Organic food, considered to be of higher quality, is being increasingly demanded by Chinese consumers. This study examines preferences for organic labels to provide insight on the sustainable development of the Oolong tea industry. Research was conducted using the choice experiment (CE) method in Fujian and Guangdong Provinces. The results demonstrate that place of origin, organic label, and brand attributes are all significant factors affecting the purchase of Oolong. Also, people demonstrated significantly positive attitudes toward organic labels and preferred Oolong tea from Fujian Province to those from Guangdong Province and Taiwan. Increasing trust can enhance consumer preference and willingness to pay (WTP) for organic labels. Contrary to previous studies, people have a higher WTP for Chinese organic labels than Japanese and American ones. This is probably because respondents are more familiar with domestic Oolong tea and trust more in Chinese organic certification. This provides an opportunity for domestic producers to tailor their organic food labels and better satisfy consumer demands. These findings suggest that the Chinese government should take more responsibility for reducing food-related fraud and thus improve consumer trust regarding organic food.

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Analysis of Organic and Green Food Production and Consumption Trends in China

Cited by 11 publications

References 23 publications

Urban Consumer Trust and Food Certifications in China

Urban Consumer Trust and Food Certifications in China

Identifying the key purchase factors for organic food among Chinese consumers

Chinese consumer preferences for organic labels on Oolong tea: evidence from a choice experiment

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