Abstract:The main objective of this review is to analyze the trends of organic and green food production and consumption in China. The organic and green food industry in China has experienced rapid development during the past decade. This development is incited by increase in disposable income, healthy consciousness of the society, consumer knowledge, promotion campaign and environmental concerns. However, the primary incentive for the development of the organic food market in China remains the export. Consequently, the consumption of organic products in the local market is low. High production costs, limited governmental subsidies, lengthy certification process and the belief that organic movement is a fashion introduced from foreign countries are the major impediments of organic food producers to survive in China.
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