Analysis of pharmacy-centric blogs: Types, discourse themes, and issues

Cain, Jeff; Dillon, Gerald Patrick

doi:10.1331/japha.2010.10025

Cited by 12 publications

(11 citation statements)

References 13 publications

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“…Studies conducted to date have focused on specific SM platforms such as Wikipedia [ 6 ], blogs [ 7 , 8 ], social networking sites (SNS) [ 9 , 10 ], and Twitter [ 11 ], with only one study addressing SM more broadly, (ie, including several different types of platforms) [ 12 ]. One study has shown that in 2009, 35% of US pharmacists were using Wikipedia for general purposes and 10% for drug information [ 6 ], while another study found that 72% of pharmacists surveyed when attending a regional pharmacy conference in the United States used Wikipedia [ 12 ].…”

Section: Introductionmentioning

confidence: 99%

“…Neither study, however, investigated how Wikipedia supported pharmacists’ work or their perceptions of its usefulness. In terms of blogging, 44 [ 8 ] and 136 [ 7 ] pharmacists’ blogs were identified and analyzed in two separate studies published in late 2010. These blogs provided information about news and current events in health care, pharmacological discussions, and pharmacists’ personal views on their professional and private lives.…”

Section: Introductionmentioning

confidence: 99%

“…Although some research about the use of SM platforms by pharmacists has been conducted, these studies have either used a quantitative survey [ 6 , 9 , 10 , 12 , 13 ] or a direct observation of SM platform approach [ 7 , 8 , 11 ] with little in-depth exploration of SM use. Therefore, the current study aimed to build on previous research by using a qualitative approach to investigate how pharmacists perceive and use SM professionally.…”

Section: Introductionmentioning

confidence: 99%

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Professional Use of Social Media by Pharmacists: A Qualitative Study

Benetoli¹,

Chen²,

Schaefer³

et al. 2016

J Med Internet Res

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BackgroundSocial media is frequently used by consumers and health care professionals; however, our knowledge about its use in a professional capacity by pharmacists is limited.ObjectiveOur aim was to investigate the professional use of social media by pharmacists.MethodsIn-depth semistructured interviews were conducted with practicing pharmacists (N=31) from nine countries. Interviews were recorded, transcribed verbatim, and thematically analyzed.ResultsWikipedia, YouTube, and Facebook were the main social media platforms used. Professional use of social media included networking with peers, discussion of health and professional topics, accessing and sharing health and professional information, job searching, and professional promotion. Wikipedia was the participants’ first choice when seeking information about unfamiliar topics, or topics that were difficult to search for. Very few pharmacy-related contributions to Wikipedia were reported. YouTube, a video-sharing platform, was used for self-education. University lectures, “how-to” footage, and professionally made videos were commonly watched. No professional contribution was made to YouTube. Facebook, a general social networking site, was used for professional networking, promotion of achievements, and job advertisements. It also afforded engagement in professional discussions and information sharing among peers.ConclusionsParticipants used social media in a professional capacity, specifically for accessing and sharing health and professional information among peers. Pharmacists, as medicines experts, should take a leading role in contributing to health information dissemination in these user-friendly virtual environments, to reach not only other health care professionals but also health consumers.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Professional Use of Social Media by Pharmacists: A Qualitative Study

Benetoli¹,

Chen²,

Schaefer³

et al. 2016

J Med Internet Res

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“…10 Two recently published studies revealed that a number of blogs authored by pharmacists portray members of the profession as "whiny" complainers with a lack of empathy and respect for some patients and other health care professionals. 11,12 Most of the blogs were written anonymously; if their identities were known, it is highly likely that the pharmacies that employed the authors would disapprove of the attitudes and often unprofessional behavior displayed online. In oral conversation, an employee can privately joke with peers about working conditions or "decompress" by complaining about patients or colleagues.…”

mentioning

confidence: 99%

Social media in health care: The case for organizational policy and employee education

Cain

2011

American Journal of Health-System Pharmacy

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“…More blogs were added to our list by following the referenced medical student blogs on the initially identified web pages. The inclusion criteria for active blogs were based on previously published work [7]. We limited our analysis to blogs with a minimal activity of four blog entries on average during the last year and to entries posted on or after 06/01/2011 to ensure actuality of posts.…”

Section: Methodsmentioning

confidence: 99%