Analysis of the Audience's Reception on Creativity in the 5 Minute Craft Channel on Youtube

Abstract

This study aims to describe and explain how the use of audience reception analysis on creativity in the 5 minute craft channel on YouTube. This research is motivated by events whether this channel has no effect on the audience and whether these viewers immediately practice it or not after watching this 5 minute craft youtube channel. This research method uses qualitative. The technique of determining informants uses interview techniques. The results of the interviews that I got were from the viewers I interviewed offline (via WhatsApp), which had various responses. It was concluded that most of the large community was in the dominant hegemonic position, judging that this 5-minute craft youtube channel was very useful for the audience. The negotiating position, as stated by the informant, requires verbal advice not only to practice it so that what is conveyed by the 5-minute craft is clearer. While oppositional, the audience rejects that the audience only enjoys watching it and has difficulty practicing it. The results of these discussions in this case the YouTube mass media are very influential on the audience.