Analysis of the Effect of Tourism Bus Service Quality on Tourist Visit Interest: A Solution for the Effects of the COVID-19 Pandemic

Abstract

The government, through the Ministry of Transportation of the Republic of Indonesia has allocated a National Economic Recovery (PEN) fund as a response to the impact of the COVID-19 pandemic which has caused a decrease in tourist visits. The funds are provided for the procurement of facilities and infrastructure that support the tourism sector. One of the embodiments of this program is the plan to procure a tour bus that will take tourists from one tourist attraction to another. To analyze whether this program is the right decision in increasing the number of tourist visits, it is necessary to conduct a study that measures the influence of prospective tourists' perceptions of the quality of tour bus services on the interest of tourist visits. The measurement of prospective tourists' perceptions of the quality of tour bus services is carried out by asking questions regarding the dimensions of the quality of tour bus services, namely waiting time, walking distance to the shelter, travel time, speed and cost/sacrifice to get service. While the interest of tourist visits is measured by asking questions related to tourist intentions, tourists' desires and tourist plans to visit tourist objects that provide tourist bus services. The technical analysis of the data in this study is in the form of multiple regression using STATA 14. Furthermore, the sample in this study is the general public who have an interest in traveling. It is hoped that the results of this study will provide information about the reasons tourists are interested in visiting a tourist attraction related to the tourist's perception of the quality of tour bus services. Furthermore, these results will be utilized by tour bus service providers to provide the best quality for their consumers.