Analysis of the Effect of Project Performance Success for Construction Company Competitiveness through Customer Satisfaction

Key performance indicators of construction companies in branding products and construction projects for success in a competitive environment in Iran

“…“Ensuring project and service quality” and “on-time project delivery,” with overall average impacts of 5.235 and 4.649, respectively, alongside “utilization of specialized personnel and experts' (overall average impact: 4.173), “swift customer responsiveness,” and “actively seeking feedback for continuous improvement,” are of utmost importance (Prasetya and Soehari, 2020; Tomioka and Neves, 2020; Olawale et al. , 2020).…”

“…The constructability/complexity factor is rated as the most important for ICP success, followed by external factors such as local contractor/subcontractor, investor, and presence of a foreign partner. Prasetya and Soehari (2020) found that cost performance and time performance, through customer satisfaction, are the variables that have the most substantial relative influence on competitiveness. Tomioka and Neves (2020) found that applying performance indicators through the competitive dimensions of the construction company allows managers to make decisions using these tools according to the model in which the organization operates, as close as possible to its reality, and succeed in a competitive environment.…”

“…Several factors contribute to this imperative, including "cultivating exclusivity in the production and delivery of unique services," with an overall average impact of 5.045; "comprehending the needs and preferences of consumers and target markets," with an overall moderate mark of 4.567; and "promoting innovation in services and products while avoiding imitation," with an average overall effect of 2.994. "Ensuring project and service quality" and "on-time project delivery," with overall average impacts of 5.235 and 4.649, respectively, alongside "utilization of specialized personnel and experts' (overall average impact: 4.173), "swift customer responsiveness," and "actively seeking feedback for continuous improvement," are of utmost importance (Prasetya and Soehari, 2020;Tomioka and Neves, 2020;Olawale et al, 2020). Prioritizing customer satisfaction aids construction companies in gaining credibility and establishing a customer-centric reputation, which, in turn, leads to increased referrals and positive word-ofmouth advertising (Sibiya et al, 2015;Awodele et al, 2020).…”