“…Despite the amount of research into QMS and TQM implementation barriers, most of empirical studies has been carried out by different authors in developed countries, among others, Mo and Chan (1997), Carlsson and Carlsson (1996), Lipovatz, Stenos and Vaka (1999), Fuentes, Benavent, Moreno, Cruz & Pardo del Val (2000), Glover and Siu (2000), just few in the Arab world such as Al-Khalifa and Aspinwall (2000), Curry andKadasah (2002), Sharif (2005), Hesham and Magd (2007), Al-Najjar and Jawad (2011) and no research study has been conducted on the topic in Morocco.…”