Analysis of the influence of marketing mix on the sales online of processed products salak (<i>Sallaca zalazza</i> (Gaert.) Voss.)

Wahyuningrum, A. D.; Kristanti, Novita Erma; Widodo, Kuncoro Harto

doi:10.1088/1755-1315/425/1/012027

Cited by 2 publications

(3 citation statements)

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“…Literatur yang berkembang menunjukan banyaknya minat peneliti tentang pemasaran berkelanjutan. Namun demikian, penelitian yang dilakukan lebih banyak membahas area pemasaran tertentu, seperti produk (Wahyuningrum et al, 2020), harga (Baumert & de Obesso, 2021) distribusi (Chaisit et al, 2020) atau kegiatan promosi (Elrod & Fortenberry, 2020). Studi ini mencoba untuk menyajikan penelitian secara komprehensif tentang bauran pemasaran dalam menciptakan bisnis berkelanjutan.…”

Section: Marketing MIX 7punclassified

“…Product (produk) merupakan segala sesuatu yang dapat ditawarkan untuk memenuhi kebutuhan konsumen (Kotler & Armstrong, 2018). Persaingan kompetitif yang terjadi diantara industri pariwisata, membuat pengelola perlu memberikan perhatian terhadap produk yang ditawarkan (Kotler & Armstrong, 2018;Kowalska, 2020;Wahyuningrum et al, 2020). Dira Park Ambulu sebagai salah satu objek\ wisata mencoba menawarkan sesuatu yang dapat dinikmati oleh pengunjung.…”

Section: Hasil Penelitian Dan Pembahasanunclassified

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Implementasi Marketing Mix pada Objek Wisata Dira Park Ambulu dalam Menciptakan Pengelolaan Berkelanjutan

Sulistyo¹,

Suhartapa²,

Wibowo³

2022

TSJ

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Tourism is an important contributor to the regional economy. This condition confirms that tourism needs to be well prepared. The presence of the COVID-19 pandemic has had an impact on all sectors, including tourism. This situation is characterized by a decrease in the number of tourist visits, both local and foreign. Another impact of the pandemic is the lack of management focus on managing tourist attractions. These conditions directly affect the implementation of marketing strategies in achieving management targets. The purpose of this study is to analyze the application of the 7p marketing mix to the tourist attraction of Dira Park Ambulu in creating sustainable creative tourism. A qualitative design is used in this study, which explores everything about managing tourist attractions. Data collection through interviews combined with the 7p marketing mix instrument. The selected informants came from management, employees, and visitors who were enjoying Dira Park Ambulu's services. The Miles Huberman method is used in data processing and analysis through the stages of transcription, reduction, coding, categorization, and drawing conclusions. The study's findings show what would happen if Dira Park Ambulu's tourist attraction did not meet the 7-point marketing mix concept. Some of the instruments used in the 7p marketing mix instrument, including products, prices, marketing distribution channels, promotions, human resources, processes, and physical evidence, have not been fully implemented. The results of this study confirm that the management of the Dira Park Ambulu tourist attraction needs to thoroughly implement the 7p marketing mix instrument.

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Section: Marketing MIX 7punclassified

Section: Hasil Penelitian Dan Pembahasanunclassified

Implementasi Marketing Mix pada Objek Wisata Dira Park Ambulu dalam Menciptakan Pengelolaan Berkelanjutan

Sulistyo¹,

Suhartapa²,

Wibowo³

2022

TSJ

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“…Intyas and Primyastanto [17] innovated the marketing strategy of household appliances, and proposed a 4P+4C marketing mix theory, including product + consumer, price + cost, place + convenience, and promotion + communication; this strategy is driven by consumer demand, acceptance cost, convenience, communication, and interaction. Wahyuningrum et al [18] designed a 4V marketing mix based on differentiation, maximal added value, functional flexibility, and resonance, and put forward marketing mix strategies for the marketing of main melody films in China, e.g. commercial packaging, opening precision marketing channels, and crossindustry cooperation.…”

Section: Introductionmentioning

confidence: 99%

An Effect Analysis Model for Corporate Marketing Mix Based on Artificial Neural Network

Wang¹

2020

ISI

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Under the boom of market economy in China, marketing mix is being updated constantly to facilitate the all-round development of various industries. To accurate evaluate the effect of corporate marketing mix, this paper designs an effect analysis model for corporate marketing mix based on artificial neural network (ANN). Firstly, a complete evaluation index system (EIS) was created for corporate marketing mix, and the weight of each index was assigned through analytic hierarchy process (AHP). Then, a marketing mix of big marketing + service marketing was proposed, and subject to fuzzy comprehensive evaluation (FCE). Finally, an FCE model was constructed for the effect of corporate marketing mix, based on three-layer backpropagation neural network (BPNN). The effectiveness of the model was verified through experiments. The research findings provide a reference for the application of ANN in other fields of effect analysis.

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Analysis of the influence of marketing mix on the sales online of processed products salak (Sallaca zalazza (Gaert.) Voss.)

Cited by 2 publications

References 4 publications

Implementasi Marketing Mix pada Objek Wisata Dira Park Ambulu dalam Menciptakan Pengelolaan Berkelanjutan

Implementasi Marketing Mix pada Objek Wisata Dira Park Ambulu dalam Menciptakan Pengelolaan Berkelanjutan

An Effect Analysis Model for Corporate Marketing Mix Based on Artificial Neural Network

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