“…Past research has focused on ISM as a methodology to provide greater understanding in a variety of industry sectors including its applications in manufacturing (Meade and Sarkis, 1999;Purohit et al, 2016), logistics and supply chain (Ravi and Shankar, 2005;Singh, 2011), vendor selection (Mandal and Deshmukh, 1994), knowledge management (Singh et al, 2003), information system projects (Hughes et al, 2020), energy conservation (Saxena and Vrat, 1992), risk assessment (Li et al, 2019), humanitarian supply chain initiatives (Bag et al, 2020;Yadav and Barve, 2015), among others. Specific cases of ISM applications in the pharmaceutical and healthcare industry can also be found in existing research: pharmaceutical sales (Wasuja et al, 2012), pharmaceutical returns (Ali, 2017), medical education (Sarikhani et al, 2020), healthcare supply chain (Dixit et al, 2019), healthcare quality (Talib and Rahman, 2015;Vaishnavi and Suresh, 2020), device development Kirkire, 2016, 2017), healthcare waste management (Thakur and Anbanandam, 2016), medical surgery performance (Dev et al, 2013), rural healthcare systems (Kumar 2018), medical tourism (Debata et al, 2013;Jain and Ajmera, 2018), public hospital risk factors (Vishnu et al, 2019), among others. That said, no study was found to have studied contextual barriers to PV.…”