“…The call to action can be streamlined through different methods, such as persons (CEOs, endorsers, older volunteers, among others), symbols, or other options that might include more traditional media, social networks, or more recent formats, such as podcasts. In this vein, the general justifications for the strategies presented below consider that significant predictors of the willingness to volunteer include age, reliance on information sources and past volunteering activities (Brewis & Holdsworth, 2011 ; Rosychuk et al, 2008 ); therefore, it seems appropriate to use activities such as organising sessions in schools and other public places (e.g., parishes) where volunteer activities might have taken place in the past, as well as in companies, since corporate volunteering is a growing trend with win–win impact (Licandro et al, 2022 ). At the same time, confronting the disability stigma among the general public might produce important positive benefits (Walker & Scior, 2013 ).…”