Analysis of the projected image of tourism destinations on photographs: A literature review to prepare for the future

Abstract

Making the right impression is paramount to succeed in today’s very competitive market, where photographs have acquired a prominent role in doing so. The evaluation and analysis of destination image have been tackled mainly from the perspective of the tourists’ perceptions. However, the projected image of destinations has received limited attention in the literature and the topic has not yet been successfully operationalized. Moreover, existing literature on the projected image on photographs (PIP) is scattered and lacking of an integral approach. Thus, the aim of this article is to fill this gap by carrying a comprehensive literature review on the destination’s PIP, covering information sources analyzed, destinations included, number of pictures, time framework, methodology, and specially categorization (people, activities represented, and tourism context) and specific attributes used. As a result, this article provides researchers with a reference guide to understand the current situation of the research on this topic, context, methods, and focus of previous studies. Finally, it identifies trends and reflections on future research.

Turismo e paisagens lacustres: uma análise estética de fotografias da Lagoa Mirim (Brasil/Uruguai)

“…A revisão dos estudos sobre imagem de destinos realizada recentemente por Picazo e Moreno-Gil (2019), embora cite as paisagens e as fotografias, não aponta a inclusão das categorias estéticas subjacentes a elas. Os referidos autores citam, como agenda para esse tipo de estudo, a aplicação em outros continentes e regiões, como a América Latina, bem como a realização de comparativos entre destinos, e a partir de plataformas como o Flickr (Picazo & Moreno-Gil, 2019).…”

“…Pesquisas recentes têm utilizado plataformas como Flickr h , em substituição ao estudo de sites institucionais, fôlderes e guias de viagem (Picazo & Moreno-Gil, 2019). Neste trabalho, ao adotarmos o Flickr, buscamos sobretudo o olhar profissional que era predominante nos inícios da plataforma, e até mesmo obter certa análise longitudinal, uma vez que podem ser encontradas fotos clicadas no intervalo de mais uma década.…”

“…Então, empreendemos análise de conteúdo, por meio do software NVivo Pro -QSR International, a partir de uma combinação de codificação aberta e teórica do material textual e visual. Denotação e conotação são comuns nos estudos de imagem dos destinos (Hunter, 2016;Picazo & Moreno-Gil, 2019). Forma e conteúdo da imagem são só distinguíveis analiticamente (Banks, 2009).…”

Exploring the Power of Multimodal Features for Predicting the Popularity of Social Media Image in a Tourist Destination

“…However, given the abundance of images posted on Instagram daily, identifying the combination of visual content (i.e., objects in the image), visual context (i.e., day and time of posting) and metadata (i.e., hashtags, text) features most responsible for their popularity is a challenging problem, due to informal and complicated visual content, frequent content evolution, and a lack of explicit visual elements. The use of automated content analysis (ACA) has been proven to be useful in the tourism and hospitality (TH) field [7,8]. Unlike manual methods of content analysis, ACA is able to analyze high volumes of data at a substantially shorter time, while helping to mitigate human biases [9].…”

Effective island brand architecture: promoting island tourism in the Canary Islands and other archipelagos

“…Knowing the importance of islands in terms of tourist flows and income, tourism on islands has received academic attention, enjoying growing and wide recognition (Baldacchino, 2016). However, it is still necessary to further enhance knowledge on how to design the image and branding of tourism destinations (Picazo & Moreno, 2017) and in particular for islands.…”