Analysis of Ukrainian trends of use of Internet technologies in process of marketing interaction with clients of the enterprise

Abstract

The article is aimed at studying the experience of using various communication tools with the clients of the enterprise by Ukrainian commercial enterprises engaged in the sale of pumping equipment and water filters. The purpose of this study is to analyze the domestic experience of interaction of enterprises with their clients and to identify the main trends of such interaction in the context of Internet marketing tools. The following methods were used for the study: analysis, synthesis, grouping, comparison, generalization, graphic and statistical methods. The patterns were found and the effectiveness of each of the analyzed Internet marketing tools was investigated.