Analysis of Website Quality, Brand Awareness on Trust and its Impact on Customer Loyalty

Abstract

-Website is one of the media campaigns that play an important role in the business world. Many large and small businesses have been using the website as a promotional media in marketing their products or service. The rise of online sales have an impact on the growing importance of the company's website as one of the factors of competitive advantage. Website created with an attractive appearance and easy to use, so it will create brand awareness in the minds of consumers, and if consumers have been aware of the site, so it will create a trust on consumers to buy goods in online shop. Consumer trust will have an impact on customer loyalty, so that the customer is likely to make repeat purchases. The purpose of this study was to investigate the effect of

Analysis of The Influence of Website Quality, Sales Promotions, and Prices on Purchase Decisions Through Consumer Trust on Jagoujian.com

“…Webqual 4.0 is organized based on three main areas: information quality, interaction quality, and usability. Barnes & Vidgen, as cited in (Sastika, Suryawardani, & Hanifa, 2016), define it as information quality, interaction quality, and usability quality.…”

Website quality and company’s market value: an exploration of SMEs and large firms in the Stock Exchange of Thailand

“…Usability, web information quality and web service quality significantly enhance users’ satisfaction (Tarigan, 2009). Website quality directly impacts loyalty (Sastika et al , 2016; Chen et al , 2017). The perceptions of website quality significantly determine a consumers’ perceived product quality, which significantly drives his/her behavior, e.g.…”

“…Websites are the “corporate face” connecting companies to customers and the outside world, both national and international (Bollen et al , 2006; van Iwaarden et al , 2004). They are one of the marketing tools that provide information to potential customers and investors, share visions and goals to existing customers, create interests among potential investors and increase their public awareness (Bollen et al , 2006; Na et al , 2019; AbuGhazaleh et al , 2012; Sastika et al , 2016). Enterprises can use websites in several activities, such as electronic commerce and investor relations (IR) (Na et al , 2019; AbuGhazaleh et al , 2012; Voon et al , 2009; Sharma and Lijuan, 2015).…”

“…There is limited research on website quality measurement. The website quality is also a multi-dimensional concept, which is often subjectively characterized based on user perceptions (Voon et al , 2009; Galati et al , 2016; Biswas et al , 2019; Sastika et al , 2016; Fatahi and Moosavi Bideleh, 2018). Evaluation methods directed by human raters can assess only external attributes rather than internal attributes of websites.…”