Analysis on the Characteristics of Travel Vlog Video and Its Impact on Users’ Travel Intention

Chen, Yingying; Guo, Zhaojuan; Pan, Qiuyue

doi:10.2991/assehr.k.210519.034

Cited by 9 publications

(6 citation statements)

References 6 publications

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“…It indicates that most of the respondents believed that perceived enjoyment affected their intention to revisit. Contrarily, the study of Chen et al (2021) shows that perceived enjoyment is the least characteristic that affects the travelers' revisit intention. Since the respondent used travel websites and apps as a guide during their trip, perceived enjoyment is not that much recognized as a reason to influence their revisit intention, unlike the other Belanio et al: Relationship between local youtube travel vlogs and revisit intention of tourism students of DLSU-D.…”

Section: Resultsmentioning

confidence: 99%

“…It includes visual content that allows viewers to simulate their visual expectations of a destination. In fact, several vlogger characteristics, such as vlogger attractiveness, perceived interactivity, perceived entertainment, and perceived usefulness, have been studied to have a corresponding influence on viewers' intention to travel after watching a travel vlog (Chen et al, 2021). Travel vlog interaction has been shown to have a significant influence on its audience.…”

Section: Influence Of Travel Vlogsmentioning

confidence: 99%

“…In fact, only a small amount of research on this topic has been discovered. For instance, the relationship between travel vlogs and tourists' travel intention was given emphasis by the previous studies (Chen et al, 2021;Cheng et al, 2020;Jensen, 2020). However, it has not yet explored the revisit intention of the tourists.…”

Section: Introductionmentioning

confidence: 99%

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Relationship Between Local Youtube Travel Vlogs and Revisit Intention of Tourism Students of Dlsu-D

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et al. 2022

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Throughout the years, there has been a rise in the number of travel vlogs. Travel Vlogs have become an essential route for travelers to get tourism information, which influences the viewers' travel intentions. The quantitative study generally examines the significant relationship of local YouTube travel vlogs and revisiting intention preferences of tourism students of De La Salle University-Dasmariñas. The study was emerged because of the previous studies which addressed the relationship between travel vlogs and tourists’ travel intention. With the adapted attributes and characteristics, the results of this study could serve as a basis for the essence of watching travel vlogs in connection with the revisit intention of the students. The data was gathered using an online questionnaire constructed in Microsoft Forms. Two (2) tourism professors and a statistician from De La Salle University-Dasmariñas validated the questionnaire. The results were analyzed using weighted mean and Spearman’s Rho. Furthermore, the overall findings of the study revealed a strong correlation of the variables. Finally, the research concluded that there is a significant relationship between local YouTube travel vlogs and revisiting intention preferences of tourism students of De La Salle University-Dasmariñas.

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Section: Resultsmentioning

confidence: 99%

Section: Influence Of Travel Vlogsmentioning

confidence: 99%

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Relationship Between Local Youtube Travel Vlogs and Revisit Intention of Tourism Students of Dlsu-D

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et al. 2022

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“…The survey was distributed randomly to the target population of adults between 20 and 25 in mainland China to ensure the effectiveness of the proposed methods and their general applicability, as they tend to be the major age group of vlog viewers who can make independent travel decisions based on previous relevant research suggestion (Chen et al, 2021). Finally, data from 210 male and 245 female participants were collected.…”

Section: Methodology and Data Collectionmentioning

confidence: 99%

Travel vlogs influencing tourist decisions: information preferences and gender differences

Cheng¹,

Tian²,

Chiu³

2023

AJIM

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PurposeAs independent travel has become increasingly popular in recent years, factors influencing users’ attitudes and behaviors should be explored. Besides, the rise of video platforms like YouTube, Bilibili and TikTok has led to the flourishing of user generated content (UGC), among which travel vlogs have become convenient and essential references for tourists before and while they travel on their own.Design/methodology/approachThis research used quantitative analysis through a survey designed for young people, as most vlog viewers are in those age groups, to explore the attitudes and perceptions of vlog preference, attitudes and cognizance of travel vlogs among different gender, guided by the decision-making theory and preference theory with 455 participants.FindingsSurvey results showed that both genders have common choices regarding travel vlog preference, attitudes, sharing and cognizance. Yet, gender differences appear in some cognition of travel vlogs and specific preferences, such as information searching habits, trusty travel and information sources.Originality/valueExisting studies focus on the influence of platforms on users, but scant studies focus on user perceptions of vlogs as a new information carrier for young people in East Asia, especially regarding gender differences, which is crucial in media-based marketing. This research provides practical suggestions to marketers and vloggers to attract and engage different genders of young people and theoretical implications on decision and preference theories.

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“…The above study is comparable to this research because it also talks about the usage of YouTube in promoting tourism products, and will also seek to promote a destination on YouTube. The research's purpose to evaluate the video contents of travel vloggers about Siargao island is similar to the study conducted by Chen et al (2021), which also analyzes the video qualities of travel vlog contents and investigates how these aspects influence viewers' behavioral desire to travel. The said study was divided into four aspects: vlogger beauty, interaction, perceived enjoyment, and perceived utility; these four characteristics of users' travel intention were studied to enhance this field.…”

Section: Literature Review and Conceptual/theoretical Frameworkmentioning

confidence: 99%

A Content Analysis on Siargao Island From the Perspective of Youtube Vloggers

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YouTube is becoming more recognized as one of the most prominent social media platforms where travel vlogs are among the most watched videos, allowing travelers to contribute their knowledge, experiences, and insights about different destinations that they visit. However, despite knowing that travel vlogs provide reliable information about a place, there are still gaps that need to be addressed. Therefore, the objective of this research is to investigate the perspectives of YouTube travel vloggers on Siargao Island, addressing the 4A model of marketing, namely acceptability, affordability, accessibility, and awareness. This study was conducted among verified YouTube travel vloggers employing content analysis which was utilized to present an overview of their perspectives by analyzing and interpreting their travel videos. The study method used was qualitative secondary data analysis through which the contents of the videos were interpreted. According to the findings, the majority of the travel vloggers believed that Siargao Island is an excellent travel destination due to its convenience, cost-effectiveness, and ability to satisfy tourists resulting in their desire to return. Moreover, the data demonstrated that vloggers make major contributions as they increase prospective visitors' awareness of the location and give essential information concerning 4As of marketing, thus benefiting the promotion of the destination. Finally, the study presented recommendations based on the findings that could encourage and promote the destination.

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Analysis on the Characteristics of Travel Vlog Video and Its Impact on Users’ Travel Intention

Cited by 9 publications

References 6 publications

Relationship Between Local Youtube Travel Vlogs and Revisit Intention of Tourism Students of Dlsu-D

Relationship Between Local Youtube Travel Vlogs and Revisit Intention of Tourism Students of Dlsu-D

Travel vlogs influencing tourist decisions: information preferences and gender differences

A Content Analysis on Siargao Island From the Perspective of Youtube Vloggers

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