Travel Vlog video has become an important channel for tourists to obtain tourism information, which affects the behaviour intention of the viewers. By using empirical analysis, this paper summarizes the video characteristics of travel Vlog videos and explores how these characteristics affect users' behavioural intention to travel. The research results show that vlogger's attractiveness, interactivity, perceived entertainment and perceived usefulness of travel Vlog videos have a significant positive impact on behavioural intention to travel. Based on this, some suggestions are put forward for vloggers to enhance their own attractiveness, enhance video interactivity, strengthen entertainment experience and deepen video connotation. The research conclusions of this paper have strong reference significance for tourism destination marketing and management work.

In the era of the integration of information technology and tourism, whether the experience brought by augmented reality (AR) tourism products can meet the needs of tourists has become the focus of the industry and academia. Taking the AR tourism project of 'Liang Shanbo and Zhu Yingtai' in Xiamen Fantawild Dreamland as an example, this paper extracted three dimensions of the impact of augmented reality technology on tourist experience: emotional experience, entertainment experience and aesthetic experience, by means of field investigation and questionnaire survey. At the same time, the influence of the three dimensions on tourist satisfaction and behavioral intention were further analyzed. Through regression analysis, it was concluded that the three dimensions have positive and significant impact on tourist satisfaction and behavioral intention. Finally, suggestions were put forward.

With the continuous development of network technology, information sharing has become an important part of people's network life. Contemporary tourists are used to sharing their travel experience online in the form of pictures or words during tourism activities. In this paper, college students who share tourism experiences on the WeChat platform are taken as the research objects. Through the collation of the existing literature and questionnaires survey of college students, it is found that the significant factors that affect the tourism sharing of college students in WeChat include network status, personal privacy, travel experience and whether they are willing to share. According to the conclusion of this paper, we put forward practical enlightenment to tourist destinations and tourism merchants from two aspects: operation management and marketing.