The Influencing Factors of Tourism Sharing Behaviours of WeChat Users and Practical Enlightenment

Abstract

With the continuous development of network technology, information sharing has become an important part of people's network life. Contemporary tourists are used to sharing their travel experience online in the form of pictures or words during tourism activities. In this paper, college students who share tourism experiences on the WeChat platform are taken as the research objects. Through the collation of the existing literature and questionnaires survey of college students, it is found that the significant factors that affect the tourism sharing of college students in WeChat include network status, personal privacy, travel experience and whether they are willing to share. According to the conclusion of this paper, we put forward practical enlightenment to tourist destinations and tourism merchants from two aspects: operation management and marketing.