Analysis on the Ethnic Food Economy Consumption of Cities along the Belt and Road initiative in China

Abstract

This paper explores the reasons why consumers patronize ethnic food services, analyzes the characteristics of ethnic food consumption behaviors, summarizes the current status and existing problems of “the Belt and Road” ethnic food industry, and puts forward some constructive suggestions to help ethnic food service providers to better satisfy the customers’ needs, encourage consumers to re-patronize, and recommend ethnic food services to everyone to achieve the best-selling brand value.