Analytic Activism and Its Limitations

Karpf, David

doi:10.1177/2056305117750718

Cited by 17 publications

(14 citation statements)

References 28 publications

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“…With the evolution of political communication and digital strategy, there is an opportunity not just for individuals and communities to influence political movements, but for political movements to adapt their methods and campaign decisions to adjust to changes as public mood shifts. This idea is explored in Karpf's (2018) discussion of social movement activity and digital listening, defined as "the collection and analysis of online behavioral data" (p.1). This process includes direct and indirect means of collection and analysis, including both analytics and real-world interactions.…”

Section: Political Campaign Strategymentioning

confidence: 99%

For the many (but especially for you) : the personal, participatory narratives of videos supporting the UK Labour Party's 2017 election campaign

West¹

2022

Preprint

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There is a growing body of research on the interplay between increasingly digitally informed political campaigning and citizen engagement in the political sphere both on and offline. While much of the existing scholarship concerns how digital technology impacts engagement, participation and the spread of information, there is limited research into the ways in which specific digital content modes and social media platforms intersect in ways that can lead to increased involvement of individuals in high-effort political activities. This research paper focuses on the personal action framing of campaign videos created in support of the Labour Party’s general election campaign in 2017. Videos created by both the central campaign and the grassroots political organization Momentum were designed to be shared widely over social media platforms to achieve visibility over a broad network of supporters and undecided voters over the course of the campaign. By analyzing the content of these videos, I will show how specific instances of digital media, such as videos, can invite instances of high-effort political participation through personalized political action framing. Drawing on connective action theory, and in particular, the discussion of personalized politics (Bennett, 2012; Bennett & Segerberg, 2013), this research uses thematic content analysis to identify which high-effort political activities are alluded to most often in the video content. By comparing the videos produced by Labour with those of Momentum, this contribution addresses a gap in the existing literature as it relates to how campaigns can benefit from loosely connected ties to organizations that use digital media to expend their networks of influence to develop their strategic capacity. The methods explored in this research can inform future study on the use of campaign videos in political movement building and election campaigns.

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Section: Political Campaign Strategymentioning

confidence: 99%

For the many (but especially for you) : the personal, participatory narratives of videos supporting the UK Labour Party's 2017 election campaign

West¹

2022

Preprint

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“…Online advertising has become increasing more relevant in election campaigns (Broockman and Green 2014;Kim et al 2018). In this regard, Facebook stands out as one of the most influential social networking sites (Karpf 2016). For advertisers, the possibility of reaching target audiences chosen on the basis of their profiles and interests, as well as calculating ad spend very precisely, makes this advertising model extremely appealing.…”

Section: Introductionmentioning

confidence: 99%

Global Spaces for Local Politics: An Exploratory Analysis of Facebook Ads in Spanish Election Campaigns

2021

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Sponsored content on Facebook has become an indispensable tool for implementing political campaign strategies. However, in political communication research, this channel is still unexplored due to its advertising model in which only target audiences are exposed to sponsored content. The launching of the Facebook Ad Library in May 2018 can be considered a turning point in this regard, inasmuch as it now offers users direct access to ads paid for by political parties, among other advertisers. This paper analyzes some aspects of the strategies implemented by six national parties during the campaigns running up to the two general elections held in Spain in 2019, by performing an analysis on a corpus of 14,684 ads downloaded directly from the Facebook Ad Library. It also provides evidence of the different emphasis placed by the parties on sponsored content. For its part, an analysis of ad scheduling shows how the publishing of ads was stepped up as polling day approached, while also revealing the practice of posting political content way in advance of election campaigns.

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“…Tais aspectos estão na origem de uma série de investigações que tomam a plataformização como um dos ingredientes principais das modificações nas relações entre mídias sociais e política, nos processos de mediatização das campanhas políticas, nos status das Fake News na discussão e debate político, na personalização da comunicação política e no populismo digital (CAIANI; PARENTI, 2010;KRÖLL, 2014;TRERÉ;BARASSI, 2015;DESERIIS, 2017;CESARINO, 2019). No tocante às análises das transformações nas condições e processos de participação política, destacam-se os trabalhos que investigam como isto tem transformado as próprias dinâmicas organizacionais e os repertórios de ação dos movimentos sociais, os processos de enquadramento das causas e de construção identitária, as dinâmicas de recrutamento e engajamento, os usos das novas mídias sociais nas mobilizações e protestos públicos, o ativismo digital, etc., (EARL, 2010;KARPF, 2018;PAVAN;MAINARD, 2018;KAVADA, 2015).…”

Section: Introductionunclassified

Mídias sociais digitais, participação política e protestos anticorrupção

Oliveira

2021

RES

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A utilização de mídias sociais digitais como instrumento para o recrutamento e a participação em eventos de protesto tem sido considerada pela literatura internacional como um dos principais ingredientes da transformação nas condições e dinâmicas de participação política nos últimos anos. No Brasil, os “protestos de junho” em 2013 evidenciaram a intensificação do uso da internet e das redes sociais no recrutamento e mobilização política. Este artigo pretende demonstrar que, o uso de tais ferramentas nos protestos anticorrupção no Brasil, a partir da onda de protestos iniciada internacionalmente em 2011, expressou o enfrentamento a um sistema político que monopolizava e represava insatisfações e demandas por transformação. Ele se tornou aos poucos um dos principais veículos de aglutinação, manifestação e ação de organizações, grupos e lideranças liberais, conservadores e de direita em torno de uma agenda comum. Esta análise mostra a relevância da dimensão política para compreender o processo de utilização das mídias sociais digitais na dinâmica da participação política.

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Analytic Activism and Its Limitations

Cited by 17 publications

References 28 publications

For the many (but especially for you) : the personal, participatory narratives of videos supporting the UK Labour Party's 2017 election campaign

For the many (but especially for you) : the personal, participatory narratives of videos supporting the UK Labour Party's 2017 election campaign

Global Spaces for Local Politics: An Exploratory Analysis of Facebook Ads in Spanish Election Campaigns

Mídias sociais digitais, participação política e protestos anticorrupção

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