Analyzing Consumers’ Awareness towards CSR, Focusing on Environmental Management

Abstract

The deployment of environmental friendly business practices is strongly related to the principles of the sustainable development. The customers are an important stakeholder group that appears to be sensitive to the corporate social responsibility (CSR) actions of a company. The environmental dimension is increasingly being included as a pillar of a company's CSR plan. The aim of this study is to examine the determinants that affect consumers' awareness of the environmental dimension of a company's CSR plan, called hereafter corporate environmental responsible (CER) activities. Results suggest that consumers' awareness Environmental Management and Sustainable Development ISSN 2164-7682 2017 http://emsd.macrothink.org 52 towards CER practices is differentiated regarding their demographic profile. Highly educated and middle aged consumers are more sensitive to corporate environmental responsible practices. The income of a consumer is not a statistically significant factor though regarding their awareness of environmentally responsible firms.

Incorporating Islamic Value in Corporate Social Responsibility (CSR) Practice of Malaysia Small Medium Enterprises (SMEs) Food Operators: Does Manager’s Religiosity Influence CSR Practice?

“…While few studies (Sardianou et al, 2017;Pomering, 2017) suggest that firms may not able to reap the potentials of CSR if their customers are not fully aware of the CSR characteristics embedded in the products offered, this research however provides conflicting result. This could happen due to the buyers' emotional behaviour during the study.…”

Investigating the Moderating Effect of Marketing Capability on the Relationship between Corporate Social Responsibility (CSR) Practice and Corporate Reputation in Small Medium Enterprises Food Operators

“…While few studies (Pomering, 2017;Sardianou et al, 2017) suggested that firms may not be able to reap the potentials of CSR if their customers are not fully aware of the CSR characteristics embedded in the products offered, this research, however, provided conflicting results. The reason behind this could be due to the consumers' psychological behaviour in this study, who are more interested in institutional CSR programs that attempt to satisfy moral obligations, rather than promotional CSR, which is targeted at selling products (Öberseder et al, 2011).…”

“…Fostering and distributing information amongst human resources to make better use of available resources is the basis of a Vorhies and Morgan (2005), marketing capabilities are apparent when the individual has an excellent quality of customer service, effective promotional activities, good market research effort, and the ability to introduce new products to market rapidly concerning their competitors. Many previous studies suggested that the marketing capability of CSR activities may have a direct effect on consumers' purchase intentions and firms' performance (Hirunyawipada & Xiong, 2018;Pomering, 2017;Sardianou et al, 2017). While differentiation strategy through CSR practice could facilitate firms in sustaining their competitive advantage, they may not be able to reap the economic returns if the potential customers are not fully aware of CSR characteristics embedded in the products purchased.…”

Responsabilidad Social Corporativa y crisis sanitaria de la Covid-19: la comunicación de las empresas energéticas españolas en Twitter Corporate

“…); y (a4) el medioambiente, que está vinculado a las estrategias, políticas, acciones y gestiones medioambientales (sistemas de gestión medioambiental, tecnologías verdes, programas de reciclaje, programas de reducción de emisiones de carbono, gestión de residuos, auditorías, etc. ), (Alferaih, 2019;Sardianou et al, 2017;Xia et al, 2018;Zeler & Capriotti, 2019). Y por otro lado, (b) Temas de RSC + Covid-19, que se engloba las políticas y acciones responsables de las empresas asociadas a la emergencia sanitaria, la población afectada, la donación de material al sistema sanitario y ayuda económica, los trabajadores o ciudadanos y el conjunto de términos que se relacionen con la pandemia (geles hidroalcohólicos, mascarillas, distancia de seguridad, etc.).…”