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Banks and sustainable development have lately gone hand in hand. Of late, banks have focused on sustainable management in order to improve their environmental footprint, to eliminate financial risks, to promote social issues, and to exploit new opportunities. The sustainable development management of organizations attracts new customers over and above conventional institutions thus leading to greater market share and increased revenues. This paper aims to examine if and how sustainable development goals (SDGs) adopted by banking institutions play a role in customers’ decisions and behavior. The way that banks, SDGs, and sustainable image affect customer behavior, attitudes, trust, loyalty, satisfaction, and perceived fair pricing policy is assessed. To this end, 1084 questionnaires were collected and the PLS-SEM method was utilized. The findings show a positive relationship between the stance of banks relating to SDGs and customer trust, loyalty, and perceived fair pricing policy. Finally, the SDGs adopted by banks are an important strategic tool which strengthens relationship with their customers.

Stakeholders have increasingly demanded the adoption of sustainable strategies and the increase in sustainability reports from the business. At the same time, the assessment and measurement of corporate performance now extend beyond its established financial return. This paper follows the argument that it is important for companies to be an entity that plays an active role in sustainable development. However, it is commonly accepted that there is no single, integrated way of assessing this performance. The purpose of this paper is to provide a framework for understanding and measuring corporate sustainability in the banking sector. More specifically, the paper aims to fill the gap in the corporate sustainability assessment in the banking sector because there is, in fact, a tendency to underestimate the indirect impact these sectors have on environmental issues and social responsibility. A theoretical framework of an integrated composite sustainability index is analyzed based on the adoption of the GRI sustainability guidelines and the application of the analytic hierarchy process. The construction of a composite sustainability index includes the economic, environmental and social dimension of entrepreneurship. Each of the three sub-indices is a synthesis of several key performance indicators, which are usually the subjects of annual sustainability reports of an organization. This process is used to benchmark a company over a period of time and provides an indicative tool in order to analyze banking companies. Managers can use this analysis as a valuable component for comparing them over time, so as to adopt appropriate sustainable strategies and to improve the economic, environmental and social performance. A key tool to achieve sustainability in the banking sector is to analyze the corporate performance of the organizations. This will give a competitive advantage to the bank operators.

The deployment of environmental friendly business practices is strongly related to the principles of the sustainable development. The customers are an important stakeholder group that appears to be sensitive to the corporate social responsibility (CSR) actions of a company. The environmental dimension is increasingly being included as a pillar of a company's CSR plan. The aim of this study is to examine the determinants that affect consumers' awareness of the environmental dimension of a company's CSR plan, called hereafter corporate environmental responsible (CER) activities. Results suggest that consumers' awareness Environmental Management and Sustainable Development ISSN 2164-7682 2017 http://emsd.macrothink.org 52 towards CER practices is differentiated regarding their demographic profile. Highly educated and middle aged consumers are more sensitive to corporate environmental responsible practices. The income of a consumer is not a statistically significant factor though regarding their awareness of environmentally responsible firms.

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