“…The term credibility encompasses a variety of dimensions, such as the quality, currency, accuracy and meaningfulness of a shared message, the credibility of the message producer and the reliability of the medium through which the message is communicated (Afify et al, 2019;Aladhadh et al, 2019;Metzger and Flanagin, 2013;Li and Suh, 2015;Xiao et al, 2018). Previously, many research studies have empirically demonstrated the impact of IC on social media IAB and concluded that IC is the key factor in online information adoption (Albon et al, 2018;Assaker, 2020;Chiou et al, 2018;Elwalda et al, 2021;Erkan and Evans, 2016;Hajli, 2018; Impact of IC on social media IAB Ismagilova et al, 2020;Makki et al, 2018;Xie et al, 2020). While investigating the impact of electronic word of mouth (eWOM), Khoa and Khanh (2020) supported the argument that the credibility of information has a direct impact on information adoption, furthermore, the investigators found that recipients feel no hesitation to adopt received information if they assured that the information came from an authentic source.…”