Analyzing the impact of relative push and pull factors on inbound medical tourism in South Korea: focused on BCG matrix applied segment group characteristics

Ha, JeongWon; Yu, Cheon; YunSeop, Hwang

doi:10.1080/10941665.2021.1908387

Cited by 9 publications

(6 citation statements)

References 40 publications

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“…Modern medical tourism is founded on what are usually referred to as push and pull items, which are defined as the driving forces that motivate people to act by PPT (Ha et al, 2021). The factors influencing decision-making and choice of destination are the main subjects of research on the behaviour of medical tourists (Crompton, 1979; Nugraha, Hamin, & Elliott, 2016).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Medical tourism is a type of healthcare that takes into consideration factors such as the perceived quality of care, medical costs, medical infrastructure and government health policies (Ha et al, 2021). Price refers to the medical expenses paid by medical tourists, who compare prices and select affordable destinations for medical services (Han & Hyun, 2015).…”

Section: Driving Factors Of Medical Tourismmentioning

confidence: 99%

“…Despite the fact that there have been numerous studies on behaviour intention in the context of medical tourism, the majority of these studies (Ha, Yu, & Hwang, 2021; Lee, Han, & Lockyer, 2012) used the push-pull theory (PPT) or theory of planned behaviour (TPB) separately to analyse consumer behaviour intention. This study is the first to investigate the effect of multidimensional destination perception on medical tourists’ behavioural intention in emerging destinations because there is a dearth of research on the combination of PPT and TPB (Hussain et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

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Multidimensional destination perception effects over medical tourists’ behavioural in emerging destinations: empirical evidence from China’s international medical tourism pilot area

Jiang,

Zhao,

2024

IJTC

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Purpose This study aims to explore the consumer perceptions of cognition and intention to visit pilot zone of international medical tourism as emerging, developed medical tourism destinations. Design/methodology/approach Using a survey-based quantitative method, based on a survey of 439 tourists who have cross-border travel experience, the partial least squares approach was performed to test the hypotheses. Findings The results show that internal factors had a stronger influence on destination image compared to external factors. Among different factors, preferential policies had the greatest impact on intention to visit. Perceived quality had a stronger effect on intention to visit than preference. Geographical distance had a varied effect, with those furthest away in Northeast China showing greater intention to visit compared to closer regions. Originality/value This study explores the impact of multidimensional destination perception on medical tourists’ behavioural intention in emerging destinations by integrating the push-pull theory and theory of planned behaviour and tests how geographical distance affects intention to visit emerging destinations. Using China international medical tourism pilot area as a typical case of medical tourism emerging destinations for empirical analysis. This research offers guidance for branding and marketing strategies, contributes to a deeper understanding of medical tourists’ destination choices, enriches the theoretical explanation of emerging destination choice in medical tourism and provides valuable insights for destination recovery.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Driving Factors Of Medical Tourismmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Multidimensional destination perception effects over medical tourists’ behavioural in emerging destinations: empirical evidence from China’s international medical tourism pilot area

Jiang,

Zhao,

2024

IJTC

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“…Como os destinos geralmente são servidos por uma diversidade de empresas independentes, não faz muito sentido tratá-las como um portfólio. Mas a Matriz BCG pode ser de extrema utilidade para representar o mix de produtos turísticos oferecidos no destino (GÂNDARA et al, 2013), ou para analisar o portfólio de turistas que chegam a um destino e direcionar o esforço promocional para aqueles emissores que se quer atrair/reforçar (ÁGUAS; COSTA; RITA, 2000;HA;YU;HWANG, 2021;MAZANEC, 1986aMAZANEC, , 1986bSCHWEITZEROVÁ, 2017).…”

Section: Questões Para Discussãounclassified

“…Os países de origem cujo turismo emissivo encontra-se em expansão, e para os quais o destino é mais atraente representam as "estrelas" do portfólio; e aqueles cujo turismo emissivo já não cresce mais, mas para os quais o destino consolidou-se como alternativa preferencial constituem as "vacas leiteiras" do destino. O modelo criado por Ha et al (2021), para representar o portfólio do turismo médico da Coréia (Figura 1) é bastante ilustrativo, e inova por apresentar o eixo horizontal ao contrário dos modelos tradicionais. Nele se vê que a Austrália, China, Rússia e outros países emergentes são "estrelas" (star), enquanto a Alemanha, Brasil, Inglaterra, Japão, EUA e outros aparecem como "vacas leiteiras" (cash-cow) do destino.…”

Section: Aspectos Metodológicos Da Matriz Bcgunclassified

Matriz BCG

Soares¹,

Añaña²,

Ferst³

2022

ReAT

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O presente Caso de Ensino apresenta a Análise de Portfólio apoiada na Matriz BCG, e sua possível utilização na gestão de destinos turísticos. O trabalho utiliza uma abordagem aplicada, visando facilitar a compreensão da técnica e a sua difusão entre os acadêmicos de turismo e os gestores em geral. O documento é apresentado em forma de problema, no qual os estudantes vivem o dilema de priorizar a alocação de recursos promocionais entre diferentes Unidades Estratégicas de Negócios, visando resgatar os fluxos turísticos perdidos durante a Pandemia de Covid-19. Para solucionar o problema, os estudantes deverão familiarizar-se e analisar criticamente a Matriz de Crescimento e Atratividade de um destino, e a partir dela sugerir uma política de alocação de recursos que possibilite promover eficientemente aquele destino no período pós-pandemia. O trabalho está dividido em duas partes, a problematização, envolvendo o caso propriamente dito e a Matriz BCG, e as notas de ensino, com orientações para aplicação do material em sala de aula. Para melhor aprendizado recomenda-se separar as notas de ensino e retê-las, até que os estudantes assimilem adequadamente a Matriz BCG e discutam profundamente o caso e seus possíveis encaminhamentos. Para melhor solução do caso, recomenda-se trabalhar em grupos de dois a quatro elementos.

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Does medial tourism promote growth in healthcare sector?

Gholipour,

Esfandiar

2024

Eur J Health Econ

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The purpose of this study is to investigate the effect of medical tourism revenues on the growth of healthcare sector across 49 emerging and developed economies from 2008 to 2022. Using panel GMM and PMG/ARDL estimation methods, the results show that higher levels of medical tourism revenues promote growth in the healthcare sector. This finding remains robust across different sample periods, alternative measure of healthcare sector performance, and model specifications.

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Analyzing the impact of relative push and pull factors on inbound medical tourism in South Korea: focused on BCG matrix applied segment group characteristics

Cited by 9 publications

References 40 publications

Multidimensional destination perception effects over medical tourists’ behavioural in emerging destinations: empirical evidence from China’s international medical tourism pilot area

Multidimensional destination perception effects over medical tourists’ behavioural in emerging destinations: empirical evidence from China’s international medical tourism pilot area

Matriz BCG

Does medial tourism promote growth in healthcare sector?

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