The present research analyses how personal values influence environmentally responsible water consumption in Brazil. This research reports a four‐part study that is focused on both the influence of demographics (1a and 1b) and the influence of personal values (2 and 3). In general, environmental awareness has an effect on wasteful habits. Regarding demographics, we found that green consumers tend to be older and have lower levels of education. Our results also suggest that personal values influence responsible water consumption. Responsible consumers usually attach more importance to personal values such as conformity and personal virtues. Socially oriented values were seen to increase responsible consumption. Finally, the study demonstrates that environmental awareness and personal values could predict wasteful habits, enabling a broader comprehension of green consumers.

A análise da qualidade dos serviços vem sendo objeto de estudo de diversas investigações no âmbito da hotelaria. A presente pesquisa tem como objetivo analisar a qualidade dos serviços prestados pelos hotéis de Florianópolis (SC), através dos critérios de avaliação da empresa Booking.com. O estudo caracteriza-se por ser descritivo, com abordagem quantitativa, realizado através da coleta de Online Travel Reviews (OTRs) postadas no site www.booking.com, relacionadas à 37.875 avaliações de turistas, de 103 hotéis localizados em Florianópolis (SC). Os critérios avaliados foram funcionários, conforto, limpeza, custo-benefício, localização, comodidades e Wi-Fi gratuito. Utilizou-se de alguns testes estatísticos para atingir o objetivo proposto, tais como análise descritiva, análise discriminante, análise de regressão e análise de cluster. Os resultados alcançados demonstram que os critérios relacionados ao conforto e às comodidades influenciam na avaliação dos demais critérios, bem como na avaliação da satisfação geral realizada pelos turistas.

This article analyzes consumer intentions to purchase cannabis-based skincare cosmetics by considering the role of human values, environmental awareness, and attitudes toward cannabis-based skincare cosmetics and their industrial use. The literature enabled the definition of a set of nine hypotheses, which were tested by a quantitative study with 230 participants from Portugal. Data were collected online in 2021 using snowball sampling. Structural equation modeling and mean difference tests were used for the hypothesis testing. The results suggest that personal values regarding openness to change and conservation indirectly influence the acceptance of cannabis-derived cosmetic products by reinforcing attitudes toward cannabis-based skincare cosmetics, and that environmental awareness influences the intention to purchase cannabis-based skincare cosmetics. This article provides relevant insights for both practitioners and researchers, as it demonstrates that both attitudes toward cannabis-based skincare cosmetics and the attitude toward the use of cannabis by the cosmetic industry predict purchase intentions of cannabis-based skin care cosmetics and therefore, should be considered for the development of the strategy for communicating with consumers. The article also makes some suggestions about the profiles of consumers most willing to buy this type of product, highlighting the role of environmental awareness and human values as strong determinants that influence the purchase intention of cannabis-based skincare cosmetics.

Purpose The purpose of this paper is to empirically evaluate residents’ perceptions about the impacts caused by Oktoberfest, in Santa Cruz do Sul, Brazil. More specifically, in addition to identifying how the residents of the destination perceive the impacts promoted by the festival, the study also seeks to validate an instrument that allows the objective measurement of the phenomenon over time. Design/methodology/approach The data collection instrument is composed of 25 items adapted from Gursoy et al. (2004), Prayag et al. (2013) and Small (2007), and 10 questions obtaining the sociodemographic characteristics of respondents. In data collection, the authors used a non-probability convenience sampling method. This gathering was in September 2016, reaching up to 520 valid questionnaires. The data analysis included mean tests, exploratory factor analysis and confirmatory factor analysis. Findings Results show management and academic implications. Three dimensions were identified representing the festival’s advantages (economic, identity and socio-integrative benefits), and two other factors corresponding to the drawbacks (environmental costs and psychological and social costs), perceived by residents. The analysis of the factors identified through the various demographic cuts identified the existence of some crucial differences of evaluation between the residents of different genders or ethnic groups, and different ages or length of residence in the municipality. On the other hand, no significant differences were found regarding perceived costs and benefits of the event, among respondents from different civil status, schooling levels or family income. Practical implications From the academic point of view, the work offers a reliable instrument to measure the costs and benefits of a consolidated festival, in the view of residents, that can be replicated in the destination studied, or even adapted to other tourist destinations. Originality/value The present research seeks to contribute to the existing literature on the impacts of festivals in destinations, combining the theme with residents’ perception, seeking not only to identify the residents’ perceptions about the festival but also to relate these to the characteristics of the population.

Purpose -This paper aims to investigate the personal values predominating in different academic areas to identify relations that may be of interest to university managers. Exploratory in nature, it seeks to understand how human values can be used to enhance the academic courses according to the profile of each group. Design/methodology/approach -The sample consisted of 1,609 students attending a large Brazilian university, whose values are measured using the Rokeach values survey. The data are firstly submitted to exploratory factor analysis to identify a set of factors later used to construct perceptual maps. Finally, the careers are grouped and typified according to the predominant values in each one. Findings -Results suggest that students of some careers are more prone to be classified through their values than others, but in general terms each professional group shows some particularity. Most careers can be typified by the values students consider more important for them or by the values they depreciate, or by both. In some cases the combination of high evaluation in some dimensions with poor evaluation in others offered greater insight.Research limitations/implications -The necessity to find a common structure of values applicable to a wide set of careers determined the exclusion of some values from the original scale that, while important for some professions, did not fit others. The lack of uniformity across careers determined the low variance explained by the common structure. Originality/value -The paper offers interesting insights for university managers, especially those involved in the conception, positioning or repositioning of academic courses.