Propósito do tema: O crescimento do turismo proporcionou um grande aumento dos produtos turísticos que são ofertados no mercado. Antes de tomar a decisão, acerca de sua viagem e diante de tantas opções, o turista busca se informar sobre os mais variados destinos. A imagem de destino, criada por meio dessa busca, é um estímulo fundamental para o turista. Embora exista uma variedade de fatores que compõem uma imagem de determinado destino, são os seus elementos próprios que constituem a sua identidade cultural. Criar uma identidade de um lugar, envolve também a participação dos residentes do destino. Objetivo: Esse estudo busca analisar a cultura cervejeira, como uma possível identidade cultural de Blumenau e, para tanto, leva em conta as atitudes dos residentes. Metodologia e abordagem: A pesquisa é considerada exploratória e descritiva, com método quantitativo. A partir da revisão da literatura sobre o assunto, doze hipóteses foram estabelecidas. Realizou-se a coleta e análise de dados que contou com os seguintes procedimentos estatísticos: Alfa de Cronbach, a Correlação de Spearman e o teste de hipóteses, por meio do programa SSPS. Resultados: Os resultados, obtidos na pesquisa, confirmaram sete, das doze hipóteses, o que indica a existência de relações positivas entre a influência dos hábitos dos residentes e as dimensões da identidade de Blumenau. Originalidade: Conclui-se que é possível a utilização da cultura cervejeira como uma identidade cultural da cidade, o que a torna adequada à sua promoção turística.

Purpose The purpose of this paper is to empirically evaluate residents’ perceptions about the impacts caused by Oktoberfest, in Santa Cruz do Sul, Brazil. More specifically, in addition to identifying how the residents of the destination perceive the impacts promoted by the festival, the study also seeks to validate an instrument that allows the objective measurement of the phenomenon over time. Design/methodology/approach The data collection instrument is composed of 25 items adapted from Gursoy et al. (2004), Prayag et al. (2013) and Small (2007), and 10 questions obtaining the sociodemographic characteristics of respondents. In data collection, the authors used a non-probability convenience sampling method. This gathering was in September 2016, reaching up to 520 valid questionnaires. The data analysis included mean tests, exploratory factor analysis and confirmatory factor analysis. Findings Results show management and academic implications. Three dimensions were identified representing the festival’s advantages (economic, identity and socio-integrative benefits), and two other factors corresponding to the drawbacks (environmental costs and psychological and social costs), perceived by residents. The analysis of the factors identified through the various demographic cuts identified the existence of some crucial differences of evaluation between the residents of different genders or ethnic groups, and different ages or length of residence in the municipality. On the other hand, no significant differences were found regarding perceived costs and benefits of the event, among respondents from different civil status, schooling levels or family income. Practical implications From the academic point of view, the work offers a reliable instrument to measure the costs and benefits of a consolidated festival, in the view of residents, that can be replicated in the destination studied, or even adapted to other tourist destinations. Originality/value The present research seeks to contribute to the existing literature on the impacts of festivals in destinations, combining the theme with residents’ perception, seeking not only to identify the residents’ perceptions about the festival but also to relate these to the characteristics of the population.

Communication in the third sector before and during the COVID 19 pandemic. Communication strategies on social networks of NGOs in Blumenau, Santa Catarina, Brazil

Los elementos que caracterizan el Cluster de Turismo en BalneárioCamboriú, Santa Catarina, Brasil

Tourism is an expanding sector, and it is one of the priorities of individuals seeking leisure. While the activity is developing rapidly, the increase in the flow of tourists in localities has interfered with the residents’ subjective well-being, generating a feeling of “excess of tourism.” Overtourism is associated with destinations that suffer from the tension of tourism when the maximum number of people who can visit a tourist destination at the same time is exceeded. Therefore, this study aims to correlate the relationship between the subjective well-being of the residents of Blumenau and the perceptions of excessive tourism in their territory of residence. To this end, a survey was carried out, with a quantitative approach with 400 residents of Blumenau, Santa Catarina, Brazil. The survey results demonstrate that the subjective well-being of the autochthonous population correlates with tolerance to overtourism. Thus, the research has practical and managerial implications for tourist destinations. Managers must develop means for the subjective well-being of the population to be high, thus contributing to the decrease in the feeling of overtourism.