Analyzing the Influence of Sales Promotion on Customer Purchasing Behavior

Aghighi, Mahsa Familmaleki Alireza

doi:10.4172/2162-6359.1000243

Cited by 21 publications

(15 citation statements)

References 26 publications

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“…Sales promotion merupakan salah satu elemen dalam IMC yang menekankan pemberian insentif untuk menstimulasi konsumen agar mempercepat proses pembelian atau meningkatkan jumlah pembelian (Familmaleki et al, 2015). Dari wawancara dengan marketing officer Machine Vision, selama ini kegiatan sales promotion yang dilakukan oleh Machine Vision hanya sebagai upaya tindak lanjut atau dorongan agar klien mau melakukan kerjasama.…”

Section: Sales Promotionunclassified

Integrated Marketing Communication Pada Usaha Industrial Internet of Things - Machine Vision

2020

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In this era, the Indonesian government is committed to increase Indonesia competitiveness position towards other countries. To achieve this goal, the Ministry of Industry spur domestic industries to innovate in the face of Industry 4.0. One company that answers this challenge is Machine Vision that focuses on Industrial Internet of Things. It optimizes modernizes, and digitizes the Indonesian industry to help companies grow, maximize productivity, and promote efficiency in business processes. This new and unique type of business has difficulties that must be overcome, where it must be able to penetrate an unusual market. Therefore, this study discussed the strategy of Integrated Marketing Communication (IMC) conducted by Machine Vision. This study uses qualitative descriptive research methods with structured interview data collection techniques. The results of this study are, IMC strategy has been contributed positively to Machine Vision with the division of two groups, namely primary and secondary. The positive impact was assessed from the existence of repeat customers and client interest in content on Machine Vision’s social media. But aside from those positive effects, also found several threats in the future.

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Section: Sales Promotionunclassified

Integrated Marketing Communication Pada Usaha Industrial Internet of Things - Machine Vision

2020

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“…Sales promotion has become an important tool for method and its importance has been enlightening significantly. Sales promotion has influenced consciousness of the general public green (Familmaleki M, et al, 2015). Therefore, it is anticipated that: H4: Promotional tools and green consciousness are positively related to each other.…”

Section: Promotional Tools (Pt)mentioning

confidence: 99%

Influential Factors of Green Consciousness in Bangladesh: A Pragmatic Study on General Public in Dhaka City

Alam¹,

Rashid²

2019

SEC

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Green is the buzz term in the globe. Green is a crucial term that can mean a wide diversity of things to different people. Ecological approach is a current information that can be applied to everywhere. Bangladeshi general public must adopt ecologically sound behavior to keep up the clean environment. By location, Bangladesh falls in the coastal region. Bangladesh is going to be worst sufferers due to the effect of quick climate change throughout the globe. Bangladesh is an emerging and densely populated country in South Asia. This research has been conducted with an objective to analyze the influential factors of green consciousness in Bangladesh: A pragmatic study on general public in Dhaka city. Different facets is important tools to guide the general public green consciousness in Bangladesh. This survey studies Environmental concern (EC), Environmental knowledge (EK), Social media (SM), Promotional tools (PT), Reference groups (RG), Government initiative (GI) influence on Public Green Consciousness (PGC). By using convenient sampling method, the data has been collected from 400 respondents. Data are analyzed using frequency, mean, standard deviation, correlation analysis, and regression analysis. From the descriptive statistics analysis, Environmental Concern (EC), Reference Groups (RG) and Government Initiative (GI) become the famous factors in general public green consciousness in Bangladesh. Likewise, from the results of regression analysis, the research is found that Social media (SM), Promotional tools (PT), Reference groups (RG), and Government initiative (GI) as the important factors, which significantly effects on Public Green Consciousness (PGC). The consequences of this study can be beneficial for both investigators and specialists. For examiners’, it provides guidelines for thoughtful consciousness designs, level, and their virtual status. Furthermore, this study proposals real-world direction and pertinent suggestions to the general public and ecological experts to inspire the strategies for improving green consciousness as ecological subjects are opportunities to create demand in greening firms. Keywords: green consciousness, general public, influential factors, Dhaka city.

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“…Source: Adapted from Familmaleki et al (2015) Marketing strategies include analyse of food and beverage product and it have been considered in depth in the literature (Dunn and Wickham, 2015). The food and beverage industry operated at different levels of society.…”

Section: Figure 1 Decision Making Process By Customersmentioning

confidence: 99%

“…A company adopts strategies that coordinate different promotional elements. These promotional activities are integrated with other marketing activities that communicate with customers can be defined as IMC (Familmaleki et al, 2015). They also defined that customers must be go through the five stage process in decision making when purchase of any products.…”

Section: Figure 1 Decision Making Process By Customersmentioning

confidence: 99%

The Understanding of Sales Promotions’ Influence on Food and Beverages Products in Malaysia

Nizam¹,

Arshad²,

Supaat³

2018

IJARBSS

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The purpose of this research is to identify the relationship between the types of sales promotion in food and beverage products and the influences of sales promotion on customer's decision making. The population of the research is made up of 150 respondents from Kuala Lumpur. The paper used convenience sampling for the selection of the respondents. Questionnaires were distributed to the respondents for statistical analysis through social media platform. The research utilized Statistical Package for the Social Sciences (SPSS) to analyze the data collected. The research revealed a number of findings including such as: Monetary promotions in food and beverage products have positive influences on customer's decision making; Non-monetary promotions in food and beverage products have positive influences on customer's decision making. Based on the findings, some conclusions were made most importantly to understand which sales promotion will bring more values and benefits.

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Analyzing the Influence of Sales Promotion on Customer Purchasing Behavior

Cited by 21 publications

References 26 publications

Integrated Marketing Communication Pada Usaha Industrial Internet of Things - Machine Vision

Integrated Marketing Communication Pada Usaha Industrial Internet of Things - Machine Vision

Influential Factors of Green Consciousness in Bangladesh: A Pragmatic Study on General Public in Dhaka City

The Understanding of Sales Promotions’ Influence on Food and Beverages Products in Malaysia

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