Analyzing the Influence of Socio-Demographic Characteristics on Travel Mode Choice in Banda Aceh City Through Association Rules

Abstract

In formulating improvements to integrated transportation planning for the Banda Aceh city which has been urbanizing speedily and has experienced considerable changes in growing economy and motorization, it is necessary to understand the factors that influence community choice of travel modes, one of which is the influence of the socio-demographic characteristics of the community. This is due to the importance of knowing the characteristics and behaviour of modal users in designing transportation facilities and infrastructure to be provided. In this study, association rules are used to analyse the influence of demographic characteristics on the choice of travel modes in the Banda Aceh city. The data used in this study came from survey data conducted by the Aceh Transportation Agency in 2019. After the data analysed through setting up association rules, it shows that role of socio-demographic variables on the choice of travel modes is quite significant in many aspects.