Analyzing the motivation, perceived performance, and satisfaction of exhibition attendees

Lee, Dae Hui

doi:10.21298/ijthr.2016.04.30.4.45

Cited by 4 publications

(10 citation statements)

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“…Second, the study results support the findings of previous studies [20,61,84] that visitors' motives positively influence visitors' satisfaction with a healthy food exhibition. Specifically, the findings revealed that perceived healthiness motive, perceived hedonism motive, and perceived food safety motive have positive impacts on visitors' satisfaction.…”

Section: Discussionsupporting

confidence: 88%

“…The findings denote that motives for attending exhibitions have a positive relationship with visitors' satisfaction [20,61]. Although previous research has investigated motives as a factor influencing satisfaction, it is meaningful to explore the motives of a healthy food exhibition generating visitors' satisfaction with the exhibition since the relationship between the motives for a healthy food exhibition and satisfaction with a healthy food exhibition has been rarely investigated.…”

Section: Satisfaction With a Healthy Food Exhibitionmentioning

confidence: 88%

“…Severt, Wang, Chen, and Breiter [20] found that the motivation for educational benefits positively affects the satisfaction of visitors participating in the conference. In the context of the exhibition, Lee [61] verified that information resources and educational benefits greatly affect visitors' satisfaction.…”

Section: Satisfaction With a Healthy Food Exhibitionmentioning

confidence: 97%

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Visitors’ Motives for Attending a Healthy Food Exhibition

Choi

Kim

2020

IJERPH

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Environmental issues (i.e., food safety and environmental pollution) have increased concerns about individuals' health as well as global environment. These concerns drive awareness for the influences of healthy foods, and eventually lead them to visit healthy food exhibitions. This research aims to understand the attendees' motives for participating in a healthy food exhibition. Specific objectives are to identify crucial visitors' motives influencing satisfaction with the healthy food exhibition and to verify whether visitors' satisfaction with the exhibition enhances their memory for the experience in the exhibition. The survey was conducted by targeting visitors who participated in the Busan International Food Expo, and the data collected from 363 attendees were analyzed using the SPSS and AMOS statistical programs. The analysis results revealed that three dimensions of healthy food exhibition motives, namely perceived healthiness, perceived hedonism and perceived food safety, increase visitors' satisfaction with the healthy food exhibition, and that satisfaction with the healthy food exhibition further had a positive impact on the visitors' memory for the exhibition experience.

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Section: Discussionsupporting

confidence: 88%

Section: Satisfaction With a Healthy Food Exhibitionmentioning

confidence: 88%

Section: Satisfaction With a Healthy Food Exhibitionmentioning

confidence: 97%

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Visitors’ Motives for Attending a Healthy Food Exhibition

Choi

Kim

2020

IJERPH

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“…According to the previous researches, individual difference model of employment and job performance defines that the motivation and personality are the foremost elements, which actually stimulate the job performance (Rukuižienė and Bocharov, 2016). The concept of achievement motivation in previous studies refers to three intrinsic achievement motivation factors, which are job ethic, excellence and mastery (Lee, 2016;Cassidy and Lynn 1989). Based on these discussions and theoretical framework Hypotheses H9A, H9B, H9C, H9D, H9E, and H9F have been developed for the mediating effect of motivation on the relationship of independent variables with dependent variable as shown in Table no.…”

Section: Indirect Job Creation: Pharmaceutical Industrymentioning

confidence: 99%

The Direct and Indirect Impact of Pharmaceutical Industry in Economic Expansion and Job Creation: Evidence from Bootstrapping and Normal Theory Methods

Ahmed¹,

Vveinhardt²,

Štreimikienė³

2018

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The objective of this research article is to examine the role of Pakistan's pharmaceutical industry in job creation opportunities, with the sacred intention to eradicate poverty, and expansion in economic activities. This research is quantitative in nature, and the data is directly gathered through closed-ended questionnaires from 300 respondents. Besides predictors', four mediating variables have also been taken into consideration that contribute indirectly in job creation opportunities. Bootstrapping and Normal theory methods have been employed in order to examine the impact of predictors' and mediating variables. The result of this research confirmed that pharmaceutical industry plays a vital role in job creation in Pakistan. It is further concluded that the pharmaceutical industry has a direct and significant impact in job creation by providing indigenous and direct job opportunities in sales, marketing, and other supporting departments for both skilled and unskilled workers. Pharmaceutical industry also provides indirect job opportunities through other industries, which are very much linked with this industry, such as: pharmaceutical distributors, dealers, retailers, wholesalers, hotel industry, and event management industry. It is also determined that pharmaceutical industry is acting like knowledge and skills imparting institutions. Therefore, skilled-based training and organizational learning are major mediating variables that transform unskilled people into human assets, which further trigger the future job prospects. Since pharmaceutical industry is one of the biggest industries in Pakistan, providing plenteous opportunities of new jobs with consistent growth. Thus, mediating variables such as motivation and interpersonal influence also preceded an active role in new job creation.

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“…Service quality improves buyer and seller interactions and facilitates the performance and communication of the service (Booms and Bitner, 1981;Lin, 2004); therefore, many marketing researchers and practitioners have been consistently interested in evaluating service quality to understand consumer attitudes and behaviors (Brady and Cronin, 2001;Breiter and Milman, 2006;Cronin et al, 2000;Jung, 2005;Lee and Cheng, 2015;Oh, 1999;Parasuraman et al, 1985;Petrick, 2004;Rust and Oliver, 1994;Wakefield and Blodgett, 1996). Service quality has also been investigated by exhibition researchers and practitioners in order to understand the attitude and behavior of consumers in the exhibition industry (Gopalakrishana and Williams, 1992;Jin and Weber, 2013;Jung, 2005;Lee, 2016;Lee and Cheng, 2015;Munuera and Ruiz, 1999;Yun and Lee, 2016). As consumers tend to be value driven (Levy, 1999), general attendees are also eager to obtain multi-dimensional outcomes which generate a variety of perceived value (Rice and Almossawi, 2002;Smith et al, 2003).…”

Section: Introductionmentioning

confidence: 99%

The impact of exhibition service quality on general attendees’ satisfaction through distinct mediating roles of perceived value

Lee

2019

APJML

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Purpose In an effort to better understand value-oriented general attendees, the purpose of this paper is to propose and empirically test a comprehensive model to examine the effect of three factors of service quality in exhibitions (i.e. service product, service environment and service delivery) on satisfaction through three factors of perceived value (i.e. emotional value, economic value and social value). Design/methodology/approach A confirmatory factor analysis was performed to determine key factors in exhibition service quality, perceived value and satisfaction. A structural equation modeling was conducted to analyze the causal relationships among the factors. Findings The empirical results indicated that service product and service environment were significantly and positively associated with all factors of perceived value, which in turn significantly influenced satisfaction. Service delivery, however, was associated only with emotional value. On the other hand, all three factors of perceived value significantly influenced general attendees’ satisfaction. The findings indicated perceived value as an important mediator between exhibition service quality and general attendees’ satisfaction. Originality/value Clearly identifying specific trajectories from service quality to satisfaction through distinct perceived values can be a stepping stone to establishing effective and efficient marketing strategies for general attendees and customizing for their needs. The distinct and clear associations between service quality and perceived value can help exhibition organizers and practitioners understand the process of determining general attendees’ overall satisfaction.

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Analyzing the motivation, perceived performance, and satisfaction of exhibition attendees

Cited by 4 publications

References 0 publications

Visitors’ Motives for Attending a Healthy Food Exhibition

Visitors’ Motives for Attending a Healthy Food Exhibition

The Direct and Indirect Impact of Pharmaceutical Industry in Economic Expansion and Job Creation: Evidence from Bootstrapping and Normal Theory Methods

The impact of exhibition service quality on general attendees’ satisfaction through distinct mediating roles of perceived value

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