Analyzing the Pre-Travel, On-Travel, and Post-Travel Behaviors of Iran’s First-Time Visitors

Akhoondnejad, Arman

doi:10.1080/10548408.2014.957796

Cited by 30 publications

(22 citation statements)

References 20 publications

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“…Bu değişim veya iyileşme (Jani ve Nguni, 2014) destinasyon imajının bütün boyutlarında meydana gelmiştir. Öncesi ve sonrası (prepost) imaj çalışmaları yapan araştırmacılar (Hunt, 1975;Pearce 1982b;Lin vd., 2013;Akhoondnejad, 2015;Khudyakova, 2015;Jani ve Nguni, 2014) ile benzer sonuca ulaşılmıştır. Turistlerin destinasyonda katılmış oldukları faaliyetlerin imaj algılamalarında olumlu yönde bir değişime yol açtığı tespit edilmiştir.…”

Section: Sonuç Ve öNerilerunclassified

Tatil Öncesi ve Sonrası Destinasyon İmajı Karşılaştırması: Alanya Örneği

Güçlü¹,

Yilmaz²

2020

Seyahat Ve Otel İşletmeciliği Dergisi

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Yabancı turistlerin turistik destinasyon olarak Alanya ile ilgili seyahat öncesi ve sonrası algılarını belirlemek amacıyla gerçekleştirilmiştir. Araştırmanın evrenini Alanya'yı ziyaret eden yabancı turistler oluşturmaktadır. Alanya merkez ve beldelerinde bulunan otellerde konaklayan ve tesadüfi olarak seçilen 384 turiste anket uygulanmıştır. Araştırmanın sonucunda turistlerin imaj algılarının restoran hizmetleri, plajlar, yerel esnaf, güvenlik ve ulaşım, yerel halk, gece hayatı, doğal ve temiz çevre, tarih ve kültür boyutları altında toplanmış olduğu ortaya koyulmuştur. Tatil öncesi ve sonrası imaj algısı eşleştirilmiş ttestine göre karşılaştırılmıştır. Yapılan analiz sonuçlarına göre turistlerin destinasyonu ziyaret sonrası edindikleri imaj algısı ziyaret öncesine göre daha yüksektir. Boyutlar arasında en yüksek olumlu farklılaşma destinasyondaki gece hayatı ile ilgili imaj olurken, en düşük olumlu farklılaşma yerel esnaflar ile ilgili edinilen imaj olmaktadır.

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Section: Sonuç Ve öNerilerunclassified

Tatil Öncesi ve Sonrası Destinasyon İmajı Karşılaştırması: Alanya Örneği

Güçlü¹,

Yilmaz²

2020

Seyahat Ve Otel İşletmeciliği Dergisi

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“…Indeed, the trip value is a concept which might be influenced by the customers' perceived value or perception of products and services. Perceived value refers to the benefits attained from the price paid (Akhoondnejad, 2015;Song et al, 2013). According to Eid and El-Gohary (2015a) and Bajs (2015), tourists' perceived value is a trade-off between the time, money and effort.…”

Section: Trip Valuementioning

confidence: 99%

The impact of PHTPS on trip quality, trip value, satisfaction and word of mouth

Battour

Rahman

Rana

2019

JIMA

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Purpose The study aims to determine the impact of non-Muslim tourists’ perception of halal tourism products and services (PHTPS) on trip quality, trip value, satisfaction and word of mouth (WOM) towards halal tourism destination. Design/methodology/approach A total of 375 non-Muslim tourists were surveyed in Malaysia using partial least square technique. Findings The findings showed that PHTPS has a significant impact on all four dimensions. The strongest relationship was found between PHTPS and trip quality, followed by PHTPS–WOM, PHTPS–satisfaction and PHTPS–trip value. Originality/value This study provides new insights into the theory and practice of non-Muslim tourists’ PHTPS and WOM towards halal tourism destination. The findings are valuable to tourism operators, managers and marketers with the understanding and responsibility to develop halal tourism products and services from non-Muslim tourists’ insights.

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“…In addition to perceived value, several studies on tourism have explored other factors that increase offline satisfaction (Zhu and Chen, 2012). Akhoondnejad (2015) proposed that pre-travel and post-travel image and trip value influence tourist satisfaction, which in turn influences revisit and recommendation intentions. In the research of Correia and Kozak (2016), price consciousness and status consciousness influence tourist satisfaction and further intentions in shopping contexts.…”

Section: Literature Reviewmentioning

confidence: 99%

Integration of online and offline channels: a view of O2O commerce

Chang

Hsu²,

Yang

2018

INTR

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Purpose This study uses the travel industry as the research context and investigates online–offline integration between the different business entities of hoteliers and online travel agencies (OTAs). The purpose of this paper is threefold: first, to examine cooperation between hotels and OTAs; second, to examine how online and offline satisfaction increase behavioral intentions toward online and offline channels; and third, to investigate the factors that increase online and offline satisfaction. Design/methodology/approach To investigate customers’ behavioral intentions toward online and offline channels, the authors collected 241 data points from ten hotels from four well-known chains. The partial least squares structural equation modeling approach was used to test the research model and the 13 hypotheses. Findings The results show that system quality, information quality and service quality of OTA websites increase online satisfaction. Online satisfaction further increases behavioral intentions toward online channels but has no significant effect on offline satisfaction and behavioral intentions toward offline channels. Emotional value and social value offered by hotels increase offline satisfaction. Offline satisfaction further increases behavioral intentions toward online and offline channels. Finally, behavioral intentions toward online channels indeed reinforce behavioral intentions toward offline channels. Originality/value Some prior studies have focused on the effects of offline channels on online channels, whereas others have examined the influences of online channels on offline channels. However, in previous studies, the online and offline channels were both owned by the same business entities. To the best of the authors’ knowledge, this study is the first to examine how online and offline channels belonging to different business entities can work together to increase customer intentions.

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Analyzing the Pre-Travel, On-Travel, and Post-Travel Behaviors of Iran’s First-Time Visitors

Cited by 30 publications

References 20 publications

Tatil Öncesi ve Sonrası Destinasyon İmajı Karşılaştırması: Alanya Örneği

Tatil Öncesi ve Sonrası Destinasyon İmajı Karşılaştırması: Alanya Örneği

The impact of PHTPS on trip quality, trip value, satisfaction and word of mouth

Integration of online and offline channels: a view of O2O commerce

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