“…The staff in learning technology related roles (which includes learning technologists, data or technology specialists, designers, academics and educational developers) have a diverse range of influence, agency and authority in the institutional strategic discourse and subsequent actions arising from it (Austen, Parkin, Jones-Devitt, Mcdonald, & Irwin, 2016;Bryant, 2015;Mitchell, Simpson, & Adachi, 2017). There is also significant variation in how visible or present they are in the integration of technology into wider strategic initiatives and how they understand or share their own sense of identity, either collectively or institutionally in that context (Browne & Beetham, 2010;Fox & Sumner, 2014;Walker & MacNeil, 2015). This places staff in these roles in institutional positions that are rent with contradictions, centred on where they act in supporting and leading technological change in institutions.…”