“…However, when compared to females, there are relatively few studies that have assessed the possible impact of mass media exposure to male beauty ideals on men's health. Nevertheless, the existing studies appear to coincide in that men are increasingly expected to attain slender and muscular bodies (Farquhar & Wasylkiw, 2007;Grilo & Masheb, 2005;Hospers & Jansen, 2005;Keel & Gravener, 2008;Meyer, Leung, Waller, Perkins, Paice, & Mitchell, 2005), at times, through extreme weight control behaviours such as over-exercise and steroid use (Hatoum & Belle, 2004). In the study by Hatoum and Belle (2004), the authors likewise reported an association between magazine exposure to this type of content and concerns regarding body-building, fitness, beauty and dietetic products along with low self-esteem which was associated significantly to these weight concerns.…”