Antecedents and Consequences of Consumer Satisfaction in the Context of Special Occasion at Trade Exhibitions and the Halal Business in Indonesia: A Method Based on Partial Least Squares (PLS) Path Modeling

The dependent variable in this study is purchase decisions (Y), while the independent factors are celebrity endorser (X1), store environment (X2), and pricing (X3). Multiple linear regression analysis is the technique utilized for analysis. The sample for this study consisted of 60 participants who were chosen at random among customers. According to the study's findings, pricing, shop ambiance, and celebrity endorsers all have an impact on consumers' purchase decisions at the same time. The study's findings also indicate that the influence of pricing, shop ambiance, and celebrity endorsers on purchase decisions is only marginally significant. According to the coefficient of determination, the independent variables (celebrity endorser, shop ambiance, and price) had a 36.6% effect on the dependent variable (buy decision). 63.4%, meanwhile, is affected by other factors and is left out of this regression study.

Section: Literature Reviewmentioning

confidence: 99%

Analysis Of The Influence Of Store Atmosphere, Celebrity Endorsers And Pricing On Purchase Decisions Of American Fast Food Customers In Indonesia

Suparman,

Zunan Setiawan,

Salamatun Asakdiyah

et al. 2023

“…According to Butz and Goodstein in Tjiptono, customer value is the sentimental connection that develops between buyers and sellers once buyers utilize the goods or services these vendors give and determine that the goods in question provide value. Customer value, according to Woodruff and Tjiptono, is defined as perceptual preferences and customer assessments of product qualities, attribute performance, and the results of utilizing goods that help or impede the accomplishment of customer goals and objectives in use scenarios (Zunan et al, 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Indonesia is a country with a majority Muslim religion and is the largest Muslim population in the world. With the largest Muslim population, this is a very valuable opportunity for the development of Islamic banking progress in Indonesia (Zunan et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

Analysis Of The Influence Of Customer Satisfaction, Customer Value And Service Quality On Customer Loyalty Of State-Owned Bank In Indonesia

Setiawan,

Donny Dharmawan,

Loso Judijanto

et al. 2023

This study set out to examine how customer value and service quality affect customer satisfaction and how that affects customer loyalty. Purposive sampling is used in this study to choose 100 respondents who are bank clients who establish accounts in the regional offices in some big cities in Indoensia with a minimum account opening age of one year. The path analysis approach and the Sobel test are used in this study to assess the impact of intervening factors. The results of this study show that while customer value influences both customer happiness and loyalty, service quality only has an impact on customer satisfaction and does not affect customer loyalty. The results indicate that, in terms of indirect impacts, customer value has no influence on customer loyalty through customer satisfaction, and service quality has no effect on customer loyalty through customer satisfaction

“…Employees that work under a participatory leadership style will also be satisfied in their jobs since they actively contribute by providing their opinions to determine company policies. Additionally, how effectively employees perform may be impacted by their job satisfaction (Zunan et al, 2022). Most of the time, job happiness is a personal issue.…”

Section: Literature Reviewmentioning

confidence: 99%

Analysis Of Determinant Factors Employee Performance Of Directorate General Of Intellectual Property Rights Republic Of Indonesia

Siswanto,

Ratih Pratiwi,

Dian Rokhmawati

et al. 2023

Examining the effects of leadership style, work motivation, work discipline, and job happiness on employees' performance is the goal of this study. The study's population, which totaled 100 people, was made up of workers. The required sample is gathered using a convenience sampling technique. Facts gathered directly from survey respondents are considered primary data. It is here retrieved directly by responding to a questionnaire. The scale that is widely used in the construction of questionnaires is the Likert scale. The data analysis methods employed in this study are hypothesis testing, conventional assumption testing, and data quality testing (validity and reliability testing). Workplace discipline has a significant impact on how well people perform, according to research findings. Work motivation has a big impact on employee performance. A leader's style does not significantly affect employee performance. Job satisfaction has a substantial impact on employee performance. Work ethics, work motivation, leadership style, and job satisfaction all have a big impact on employee performance. An analysis of the adjusted coefficient of determination (Adjusted R Square) shows that the competence, work discipline, remuneration, organizational culture, and organizational commitment variables may all be utilized to explain the performance variable. Meanwhile, the other difference is influenced by or explained by additional elements outside the purview of this research.