Antecedents and Consequences of Digital Shadow Work in Mobile Shopping Apps Context

Abstract

Shadow work continues to witness a significant uptick in the context of mobile shopping. Therefore, we question whether shadow work perceived by mobile shoppers may become a bigger problem, create fatigue for mobile shoppers, and lead them to discontinue the use of mobile shopping apps. This study examines the relationship between shadow work and the discontinuance of mobile shopping apps. Data from a total of 266 completed surveys were collected by a market research firm. We adopted partial least squares structural equation modeling (PLS-SEM) to assess both the measurement and structural components of the model. The results show that both information overload and system feature overload positively influence individuals’ shadow work. This study explores the concept of shadow work in the context of mobile shopping apps. Specifically, the study developed the relationships between the antecedents and consequences of shadow work in the mobile shopping context. The main contribution of our study is that it introduces an integrative model of shadow work in the mobile shopping context, highlighting the importance of shadow work.