Antecedents and consequences of Internet channel performance

Wołk, Agnieszka; Skiera, Bernd

doi:10.1016/j.jretconser.2008.11.010

Cited by 37 publications

(27 citation statements)

References 58 publications

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“…Greater information control likely leads to higher customer satisfaction and higher repurchase rates (Meuter et al 2000;Mittal and Kamakura 2001). Moreover, online channels offer customers greater convenience and accessibility, through constant availability and interactivity, the convenience of buying from home, and enhanced access to personalized offers (Gensler, Leeflang, and Skiera 2012;Montoya-Weiss, Voss, and Grewal 2003;Wolk and Skiera 2009). Finally, shopping online can reduce transaction costs, including the costs of search, travel, time, and physics (Chircu and Mahajan 2006;Varadarajan and Yadav 2002), though these costs also depend on customer heterogeneity (Chintagunta, Chu, and Cebollada 2012).…”

Section: Effects Of Online Channel Adoption On Purchase Volumes Of DImentioning

confidence: 99%

The Hare and the Tortoise: Do Earlier Adopters of Online Channels Purchase More?

Konuş

Pauwels

et al. 2015

Journal of Retailing

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Section: Effects Of Online Channel Adoption On Purchase Volumes Of DImentioning

confidence: 99%

The Hare and the Tortoise: Do Earlier Adopters of Online Channels Purchase More?

Konuş

Pauwels

et al. 2015

Journal of Retailing

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“…Moreover, they suggest that it is those leading edge retailers that have developed the most sophisticated web-site that will enjoy the greatest comparative advantage from their on-line ventures [Weltevrenden & Boschma, 2008]. This important conclusion was echoed by Wolk & Skiera [2009] who found that a retailer's overall financial and strategic performance could be positively affected by the addition of Internet channel. Although there has been much positive discussion of the virtues of multi-channel retailing, there are still some dissenting voices that believe retailers still have quite some way to go before they: 'actually get it right', [Noble et al, 2009].…”

mentioning

confidence: 99%

Internet retailing: the past, the present and the future

Doherty

Ellis‐Chadwick

2010

International Journal of Retail &Amp; Distribution Management

139

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Purpose -The primary aim of this paper is to critically review the literature that explicitly addresses the adoption, application and impact of Internet technologies, by retailers, for the promotion and sale of merchanidise. In particular, this study seeks to: 1) present a holistic and critical review of the early predictions, with regard to the uptake and impact of Internet retailing; 2) critically reappraise these claims in light of current trends in Internet retailing; and 3) explore where e-tailing may be heading in the coming years.Design / Methodology /Approach -The study adopts an extensive and critical review of the literature, with regard to the adoption, uptake and impact of Internet retailing, as published in the academic literature over the past twenty years.Findings -In hindsight it can be seen that many of the original predictions, made at the dawn of the Internet era, have not become a reality: retailers aren't cannibalising their own custom, virtual merchants aren't dominating the market-place, and the high-street hasn't, as yet, been put out of business. By contrast other predications have come to pass: electronic intermediaries are playing an increasingly important role, 'one-to-one' marketing has become a reality, prices are more competitive, and perhaps most importantly the consumer has become more powerful.Research limitations / implications -Providing a brief review of the past, present and future of online retailing is an extremely ambitious undertaking, especially given the vast amount of literature that has been published in this area. In attempting to provide an overall impression of the broad themes, and most important findings, to emerge from this important body of literature, it is inevitable that we will have either missed or underplayed many important pieces of work. Consequently, there is a need for follow-up studies that aim to provide deeper and richer reviews of more narrowly defined elements of this vast landscape.Originality / value -This study presents one of the first and most thorough reappraisals of the initial literature with regard to the likely development, implications and impact of Internet retailing. Moreover the paper seeks to break new ground by attempting to use the current literature to help predict future directions and trends for on-line shopping.

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“…Due to the advances in information technology and internet penetration, customers have started to use the online channel, or use multiple channels, due to their lower costs compared to offline channels (Wolk and Skiera, 2009). …”

Section: The Evolution Of Marketing Channels In Retailingmentioning

confidence: 99%

“…However, multichannel strategy may not be beneficial for the company performance; it is not easy to take full advantage of the internet channel (Wolk and Skiera, 2009). For instance, e-retailing can cause internet disintermediation.…”

Section: The Evolution Of Marketing Channels In Retailingmentioning

confidence: 99%